SalemNews.com, Salem, MA

March 20, 2013

Business calendar


The Salem News

---- — Thursday, March 21

Internet Marketing, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Proven online strategies can help launch a company’s Web presence, email newsletters or blog, and help sell goods and services online. Learn how to track marketing and sales progress through Web analytics. Workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, Web graphics, and building an email list to reach the target market. Speaker: Carol Sanger, The Web Division. Sponsored by the Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

North Shore Women in Business, 5:30 to 7:30 p.m., Danversport Yacht Club, 161 Elliott St., Danvers. Mayor Kim Driscoll will discuss “How to be an Effective, Successful Leader ... how motivation and inspiration lead to overcoming obstacles.” $59 nonmembers, $40 members. 978-979-5111.

Friday, March 22

North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Julie Rutkowski of Winchester’s Feng Shui Services of New England will speak on “9 Ways to Improve Money Luck.” The $11 admission fee includes a continental breakfast. Registration is not required. www.nsbforum.org.

128 Venture North Breakfast: Piranha Pond, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Entrepreneurs seeking funding have a five-minute opportunity to persuade a panel of investors to invest in their company. Investors ask questions and provide feedback to presenters. $50 application fee to present, $25 for entrepreneurs and management candidates, $35 for investors and service providers. For an application form and entrepreneur guidelines, visit www.piranhapond.com. Panelists will also be posted on the site.

Saturday, March 23

Institute for Trustees Conference, 8 a.m. to 5 p.m., Pingree School, 537 Highland St., Hamilton. All-day conference for board members and executive directors of nonprofit organizations. Institute features 21 workshop sessions; keynote presentation by Bill Cummings, president of the Cummings Foundation; networking lunch; one-on-one sessions with senior consultants; and more. $110 per person. Scholarships available. www.eccf.org/ift2013.

Tuesday, march 26

How to create multimedia that sells, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Engage clients, fans and followers with great photos and videos. Learn the dos and don’ts of using multimedia and how to develop a visual message and mission. Workshop will also discuss the types of camera gear needed and what is available in the way of free and easy-to-use software programs. Speaker: Julio Chuy, multimedia storyteller. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Wednesday, March 27

North Shore Technology Council breakfast, 7 to 9 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Features Ed Adams, president and chief executive officer of Security Innovation, presenting “Attacks, Intrusions and Breaches — Securing Your Systems and Software From Cybercrime.” Recent attack trends, data breaches and analysis of root causes will be discussed. Presentation closes with a discussion on what mix of training, tools, best practices and assessments yield the highest mitigation of risk as it relates to application security. Networking and continental breakfast, 7 a.m.; presentation, 7:45 a.m. $25/NSTC members, $50/nonmembers. Register at www.nstc.org or events@nstc.org.

“Post-Election: Obamacare and Other Recent Employment & Labor Law Issues,” 8 to 10 a.m., North Shore Community College’s Institute for Corporate Training and Technology, 100 Cummings Center, Suite 121E, Beverly. Workshop will highlight what has been implemented with the Affordable Care Act and what changes are coming. Human resource professional Gni Grossman will facilitate the conversation. $39 admission includes continental breakfast. 978-236-1242 or daderoch@northshore.edu.

Thursday, March 28

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.

#Hashtags are not Just for Twitter: How to Make Your Multimedia Searchable, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn how to make multimedia visual content easily searchable. Hashtags — prefacing a word with a # makes it a clickable link and a keyword that search engines can find — aren’t just for Twitter. Use them with photos and videos on Pinterest, Foursquare, Tumblr and Instagram, too. Attendees can learn how to use the newest social media approaches to grow sales and increase visibility. Speaker: Susan Zimmerman, founder of SueB.do and Computer Companion. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Lunch & Leads, noon to 1:30 p.m., Petrillo’s Restaurant, 6 Foster St., Peabody. Peabody Area Chamber of Commerce’s event features a member restaurant and an opportunity to meet and greet fellow chamber members. Attendees should come prepared with a 60-second elevator pitch and information about their businesses. Each registered attendee will receive the participant list with contact names and addresses. $17/PACC members, $30/nonmembers. www.peabodychamber.com.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. 978-587-3874 or karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Monday, April 1

Agganis Forum, 6 p.m., Salem State University Recital Hall, Central Campus, 71 Loring Ave. Sidney Hutter will kick off the 2013 series with a presentation on understanding the business of art and the interconnecting roles of artists, galleries and collectors. Hutter is a world-renowned glass sculptor with works on display in both well-known museums and private collections. Free admission. Seating is limited; reservations required at 978-542-2426 or mrodriguez@salemstate.edu.

Thursday, April 4

“10 Non-Tax Reasons to Have an Up-to-Date Estate Plan,” 6 to 8 p.m., Carrabba’s, Route 1 north, Peabody. North Shore Women Lawyers’ Association and Cambridge Trust Co. present Michael P. Panebianco, vice president, and Laura C. McGregor, vice president. Hors d’oeuvres and cash bar available. Free for NSWLA members and $10 for nonmembers who register before March 25 deadline; $15 for everyone who responds after deadline. Send checks to NSWLA, c/o Rosalyn Stults, Esquire, 221 Essex St., Suite 51, Salem MA 01970. 978-745-4100 or lawofrs@gmail.com.

Thursday, April 11

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.

Financing Your Business: Do you qualify?, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.

Thursday, April 25

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.