, Salem, MA


October 31, 2012

A sweet expansion

Winfrey's Fudge plans move into Beverly warehouse


Previously, the property was a family-run rental company. Rice Rental Center filed for bankruptcy in January 2009, after more than 40 years in business.

Winfrey said they’ve gotten a warm response from folks in Beverly, including from neighbors and Beverly Main Streets.

“We think Beverly is a nice, strong community,” Winfrey said. “We think that we share a lot of the same values as most people that live in Beverly. ... We’re extremely excited to become part of the community over there.”

The property, which was assessed at $689,300 this year, is on the South end of Cabot Street, across from a laundromat and next door to Beverly Historical Society’s John Cabot House.

A family operation

Christine and Stuart Winfrey started their candy and fudge business in 1979. Their three children, Mark, Scott and Jillian, now work alongside their parents and are raising a third generation of candy-makers.

The couple started making fudge in their basement so they could stay home with their newborn twin sons. They moved into their Rowley headquarters in 1990.

They now have 55 to 60 employees, including part-time and seasonal workers, some of whom have worked for the family for decades.

“We’ve grown ... with a lot of work and some luck sprinkled in,” Winfrey said.

Jillian Winfrey is the general store manager and marketing manager. Mark Winfrey is the packing department manager and also helps with the corporate and wholesale business. Scott Winfrey is production manager.

Winfrey’s peak business centers around holidays — they do 50 percent of their business for the year in December, Mark Winfrey said.

Production ranges from a few hundred pounds per week in the offseason to thousands of pounds each week around the holidays, including Easter and Valentine’s Day.

The family is friendly with other local candy-makers through the New England Retail Confectioners Association, so it’s hard to consider them competition, Winfrey said.

“It’s a great industry to be in. It’s very friendly, very open,” he said. “You’re working with candy. You know most people are in very good moods when they’re getting candy.”

Bethany Bray can be reached at and on Twitter @SalemNewsBB.




Text Only | Photo Reprints

AP Video
Escaping Email: Inspired Vision or Pipe Dream? US Employers Add 209K Jobs, Rate 6.2 Pct US Stocks Plunge, Wiping Out July's Gains Looming Demand Could Undercut Flight Safety Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones All Aboard! LIRR Strike Averted Microsoft to Cut Up to 18,000 Jobs Time Warner Rejects Murdoch's Takeover Bid Yellen Says Economy Still Needs Fed Support Cleveland Expects Economic Boom From Lebron Justice Dept. Fines Citigroup $7 Billion Justice Dept. Fines Citigroup $7 Billion Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000
NDN Video
Under Armour Launches Biggest Women's Campaign with Inspiring Ad NYPD chokehold death of Eric Garner was homicide: medical examiner Christina Aguilera Pulls a Demi Moore! Man with no arms throws first pitch Chapter Two: Composing for a film in retirement Is Justin Bieber Dating a Model? Guardians of the Galaxy (Trailer) 'Sharknado 2:' Hottest Memes Surfing The Net Snoop Dogg Narrating Animal Footage Is Perfect Raw: Obama Gets Hug From Special Olympian Recapping a Blockbuster MLB Trade Deadline Tigers Acquire David Price - @TheBuzzeronFOX Russell Brand Slams Sean Hannity Over Gaza Conflict Segment Woman's Dive Goes Terribly Wrong Brian Williams Reports on Daughter Allison Williams' 'Peter Pan' Casting News Did Jimmy Fallon Look Up Heidi Klum's Dress? What Drama? Miranda Kerr Poses Topless Plane crashes in San Diego Costco parking lot Justin Bieber Takes To Instagram To Diss Orlando Bloom You Won't Believe the Celeb Cameos in "Sharknado 2"
Comments Trcker