North Shore Business Calendar

WEDNESDAY, FEB. 22

Young Entrepreneurs of the North Shore, 5:30 to 7:30 p.m., Red Lulu, 40 Lafayette St., Salem. Networking for anyone under 40 thinking of starting a business or already in business. Event includes networking, food and drinks. Free. New organization sponsored by Enterprise Center. Register at http://youngnetworkingfeb22.eventbrite.com/. www.enterprisectr.org or 978-542-7528.

Thursday, Feb. 23

Toastmasters Club Meeting, 7 to 9 p.m., Brooksby Village, Renaissance Garden Room, Peabody. Be a guest and find out how speaking in front of a friendly, supportive group can be life-changing. 978-531-6071 or toastdave@comcast.net. Visit Backtalk Toastmasters Club on Facebook.

Friday, Feb. 24

Get to know the North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Nancy Black of Organization Plus and Katie Finch of Windhill Realty will speak about the benefits of networking at the North Shore Business Forum. $10 admission includes continental breakfast. www.nsbforum.org.

Government Affairs and Economic Development Committee Meeting, 10 a.m., Peabody Area Chamber of Commerce, 24 Main St. Presentation by Congressman John Tierney. Chamber members may register online at www.peabodychamber.com. 978-531-0384 or pcc@peabodychamber.com.

Tuesday, Feb. 28

The New Way to Network for Real Results, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Speaker: Gordon Curtis, executive coach and author of the book "Well Connected, An Unconventional Approach to Building Genuine Effective Business Relationships." Interactive presentation will provide insights and tools needed to create personal networking strategy. Free. www.EnterpriseCtr.org.

Wednesday, Feb. 29

North Shore Technology Council: Protecting IP and Trade Secrets, 7 to 9 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Speakers: Michael Sullivan, former United States attorney and director of the Bureau of Alcohol, Tobacco and Firearms, and MacDonnell Ulsch, chief executive officer and chief risk analyst at ZeroPoint Risk Research, Boston. Learn what information is targeted, why and how it is stolen, who to watch for, and how to protect assets. 7 a.m., networking and continental breakfast; 7:45 a.m., program. $25/members, $50/nonmembers. Register at www.nstc.org.

Thursday, March 1

Using Social Media For Sales, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Speaker: Jay Campbell, CEO of Strategic Social Consulting. Get tips for turning social media like LinkedIn, Facebook, Twitter and YouTube into more powerful sales tools. Free. www.EnterpriseCtr.org.

Tuesday, March 6

2012 North Shore Business Expo, 8 a.m. to 4 p.m., CoCo Key Hotel, 50 Ferncroft Road, Danvers. More than 100 exhibit booths and more than 2,500 business leaders expected to attend. For booth reservations, sponsorship opportunities or registration, call 978-774-8565.

Wednesday, March 7

Networking Before Nine, leads referral group, 7:30 to 9 a.m., Burtons Grill, 210 Andover St., Northshore Mall, Peabody. Network informally for first half-hour, then proceed with introduction to tell everyone in room about your business, and find ways to work together. Leave your business cards at home, because you will receive everyone's contact information. Register at www.peabodychamber.com. 978-531-0384 or pcc@peabodychamber.com.

Thursday, March 8

How to Write a Great Blog, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. An effective blog can help reach customers and boost business. Learn how to get started and how to blog better. Speaker: Jennifer Powell, founder of The Excellent Writers Group. Free. www.EnterpriseCtr.org.

Homebased Businesswomen's Network Inc., 11:30 a.m., Acapulcos, 900 Cummings Center, Beverly. Gain tips on successful business networking from North Shore businesswomen Charlene St. Jean and Linnea Johansson. HBN invites members and guests to enjoy this informative luncheon meeting with networking opportunities. St. Jean will focus on the most effective ways to combine in-person business networking with the use of social media. Johansson will address how to promote yourself and your message, creative visualization, and optimal choices for business success. No fee for HBN members; guest fee is $10 at the door. At the March meeting, all will have the option to order a light lunch for an additional fee. www.h-b-n.org.

Tuesday, March 13

Email Marketing Panel, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn the best practices for creating an effective email marketing program, including list-building ideas and techniques; creating valuable content and varying offerings; reading metrics and creating targeted follow-up campaigns; integrating with social media marketing efforts; and creating new business, sales and success. Speaker: Corissa St. Laurent of Constant Contact New England and Gregg Hanson of Net Atlantic Inc. Free. www.EnterpriseCtr.org.

Thursday, March 15

Cloud Computing: What's It All About?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Get a firsthand look inside "the cloud," and learn what it is, its advantages and disadvantages, providers, and other information about the next big information technology trend. Speaker: Lowell Gray, CEO of Shore.Net. Free. www.EnterpriseCtr.org.

Tuesday, March 20

Web Design 2012: Customer-Focused Websites, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how a company's brand messaging, target audience and calls to action can define the website design if done properly, or be used for a quick fix if a full redesign isn't possible. Free. Speaker: Michael Flint, owner and principal of Metropolis Creative. www.EnterpriseCtr.org.

Tuesday, March 27

New Technologies to Boost Your Business, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. New platforms and technologies are always emerging; learn how leveraging them can provide new tools for reaching customers and running a business. Find out if a different website is needed for smartphones, how the appliances and social media can connect with clients, and how to save money with smartphones and tablets. Speaker: Jane Bright, CEO of Brightwork. Free. www.EnterpriseCtr.org.

Wednesday, April 4

Agganis Forum Series, Salem State University's Bertolon School of Business, 6 p.m., 71 Loring Ave., Salem, in the university recital hall on Central Campus. Karen Kaplan of Marblehead, president of advertising firm Hill Holliday, will kick off 2012 Agganis Forum. Free, but seating is limited and reservations are required at mrodriguez@salemstate.edu or 978-542-2426 by March 23.

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