SalemNews.com, Salem, MA

February 19, 2014

Business calendar


The Salem News

---- — Tuesday, Feb. 25

How to Energize Your Employees, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how the tasks given to one’s employees influence their work habits, then learn how to adjust one’s management style to energize employees to generate greater results for one’s business. Speaker: Herb Selesnick, president, Sterling & Selesnick. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Wednesday, Feb. 26

Leadership Insights Series: Scaling Your Business, 7 to 9 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. North Shore Technology Council breakfast features an interactive workshop called “Scaling Your Business: Operational Playbooks that Work.” Using case studies from a 30-year career spent building businesses in the U.S. and U.K., Ian Smith, CEO of The Portfolio Partnership, will explain how to operate and scale a business smartly and transform your vision into a remarkable business. Bring questions. Networking and continental breakfast at 7 a.m., followed by the program at 7:45 a.m. $25 NSTC members, $50 nonmembers. Register at www.nstc.org.

Negotiating for Win-Win Solutions, 8 to 10 a.m., North Shore Community College, Institute for Corporate Training and Technology, 100 Cummings Center, Suite 121E, Beverly. Facilitated by Claudette Rowley, coach, consultant and trainer who specializes in helping organizations resolve conflict and build high-functioning teams. Event is a give-and-take forum where supervisors and managers exchange information and ideas with colleagues from other industries. $39 person, includes continental breakfast. Registration and details at 978-236-1240 .

Thursday, Feb. 27

Toastmasters Club of Beverly, 7:30 a.m., Acapulco’s Family Mexican Restaurant, Cummings Center, Beverly. Contact Roberta at 617-755-6331, or visit www.beverlytoastmasters.org for more information.

The Business Scorecard: A Way to Track Profitability, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. There are four to six metrics that can help any company track its profitability. Workshop presents the “four charts” program, and how to find the four to six key metrics that should be monitored regularly. Speaker: Hugh Glazer, business adviser, The WinterView Group. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Lunch & Leads, noon to 1:30 p.m., Stonewood Tavern, 139 Lynnfield St., Peabody. Peabody Area Chamber of Commerce event for attendees to sample the menu of a member restaurant and meet with other chamber members. Attendees should come prepared to share a 60-second elevator pitch. $17/PACC members, $30/ nonmembers. Advance reservations required at www.peabodychamber.com.

Government Affairs & Economic Committee Meeting, 4 to 5 p.m., Peabody Area Chamber of Commerce, conference room, 24 Main St., Peabody. Monthly meeting of the Government Affairs & Economic Development Committee with Ward 5 City Councilor Joel Saslaw. www.business.peabodychamber.com.

Beverly Chamber Annual Business Awards, 5 to 8 p.m., Danversport Yacht Club, 161 Elliott St., Danvers. Greater Beverly Chamber of Commerce hosts its third annual Business Awards. $65 ticket includes dinner; cash bar available. A portion of event proceeds benefits the Greater Beverly Chamber of Commerce High School Scholarship Program. www.GreaterBeverlyChamber.com.

LOVE TO GIVE Fashion Show and Marketplace, 6 to 9 p.m., Garden Terrace Room, Danversport Yacht Club, 161 Elliott St., Danvers. North Shore Women In Business fashion show, raffles, shopping and cocktails. Admission is $40. Event supports North Shore Women In Business, a local women’s organization. 781-484-6368 or info@NSWIB.org.

Friday, Feb. 28

How to Cultivate Big Donors, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Hear from experts about the do’s and don’ts of working with big donors; how to approach solicitations; and the lessons learned. Speakers: Paula Vogel, director of planned giving/major gifts, YMCA of the North Shore; and Eileen O’Brien, associate vice president, institutional advancement, Salem State University. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Tuesday, March 4

Making the Most of LinkedIn, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop on creating personal and company LinkedIn profiles that work; searching for prospects; becoming a ‘voice of authority’ in one’s field; working one’s profile and networking for less than 15 minutes a day; and more. Speaker: Judy Parisella, Cloud Marketing consultant. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Wednesday, March 5

Executive Breakfast Forum, 7:15 a.m., Holiday Inn Hotel & Suites, 1 Newbury St., Peabody. Update on the new Essex North Shore Agricultural & Technical High School by Dan O’Connell, superintendent. Also, Mary Sarris, executive director of The North Shore Workforce Investment Board, will discuss the Workforce Training Fund. Breakfast and networking begin at 7:15 a.m., followed by the program from 8 to 9 a.m. $37/Chamber members, $55/nonmembers. Details and registration at www.northshorechamber.org or 978-774-8565.

Thursday, March 6

Making Technology Less Intimidating and More Productive, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Information technology can drive revenue, mitigate risks and reduce costs. Become a more informed and confident IT buyer. Learn about IT solutions that can change IT from an expense to a profit center for a business. Speaker: Marc Arbesman, chief information officer, Throttlenet Technology. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Saturday, March 8

Health & Wellness Expo, 10 a.m. to 3 p.m., Northshore Mall, 210 Andover St., Peabody. The Peabody, Greater Beverly and Salem Chamber of Commerce present the 10th annual Health & Wellness Expo for businesses to showcase their health and wellness services; generate leads; set up appointments; build customer relationships; connect with thousands of North Shore residents; and provide free demonstrations or screenings. For details or to purchase an exhibitor space, visit www.peabodychamber.com. Early bird discount available through Jan. 30.

Tuesday, March 11

Ten Super Apps & Tech Fools For Your Business, 7 to 8:30 p.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn about some new apps that are proven winners (most of them free or inexpensive) that can make one’s professional life easier, more focused and effective. Speaker: Paul Michaels, CEO, Man Mountain Productions. Free. Details and registration at enterprisectr.org or 978-542-7528.

THURSDAY, MARCH 13

2014 North Shore Business to Business Expo, 8 a.m. to 4 p.m., DoubleTree by Hilton Hotel, Grand Ballroom, 50 Ferncroft Road, Danvers. North Shore Chamber of Commerce’s North Shore Business to Business Expo features more than 100 exhibit booths and 2,500 business executives in attendance. Tickets, sponsorship opportunities and details available at www.northshorechamber.org/expo or 978-774-8565.

The E Challenge: Employee to Entrepreneur, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop leaders will show how to evaluate risks, rewards and opportunities involved in the next career move. Leave the session with a scorecard that identifies strengths and weaknesses and how they play a critical role in making this life-changing decision. Speakers: Beth Goldstein, founder, Marketing Edge Consulting Group; Anne Bresnahan and Maureen Weisner, co-founders, Kick-Start Your Transition. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-5427528 for more information.

Tuesday, March 18

Internet Marketing, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how to track marketing and sales progress through Web analytics. Workshop will cover natural and paid search engine marketing, developing keywords, shopping carts, Web graphics and building an email list to reach one’s target market. Speaker: Carol Sanger, The Web Division. Free. Details and registration at enterprisectr.org or 978-542-7528.

Wednesday, March 19

Special Leadership Breakfast, 7:45 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. North Shore Chamber of Commerce’s Special Leadership Breakfast features Massachusetts State Treasurer Steve Grossman. Breakfast and networking begin at 7:45 a.m., followed by the program from 8 to 9:30 a.m. Registration and details at www.northshorechamber.org or 978-774-8565.

Thursday, March 20

Is Your Website Up To Speed?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Think about how the content on one’s site is organized, how the site supports one’s brand image, and whether it works with other digital assets, like email and social media, to engage one’s audience. Workshop provides insights on effective sites and what the market demands in 2014. Speaker: Mike Flint, owner and principal, Metropolis Creative. Free. Details and registration at enterprisectr.org or 978-542-7528.

Business After Hours, 5:30 to 7:30 p.m., Lyon-Waugh Auto Group, 221 Andover St., Peabody. Lyon-Waugh Auto Group will host Peabody Area Chamber of Commerce’s Business After Hours event. Bring business cards and “elevator speech.” Light refreshments served. Free/PACC members, $10/nonmembers. www.peabodychamber.com.

Tuesday, March 25

Is Online Advertising Right For You?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Businesses of all sizes are advertising on Facebook, Twitter, Google, and multiple other platforms to get the word out, find customers and close the deal. But some platforms return better results than others. Hear two online advertising experts discuss the pros and cons of different platforms, and the best solution for you and your business. Speakers: Tom Stirling, president and CEO, Stirling Technologies; Brian Hanna, senior project manager, Stirling Technologies. Free. Details and registration at enterprisectr.org or 978-542-7528.

Friday, April 4

North Shore Business Leads Group, 8 to 9:30 a.m., North Shore Chamber of Commerce office, 5 Cherry Hill Drive, Suite 100, Danvers. Group is compromised of professionals who are focused on being a marketing force for each other. Members will become familiar with other member businesses. $25 chamber member. Registration and details at www.northshorechamber.org or 978-774-8565.

Wednesday, April 30

Business After Hours, 5:30 to 7:30 p.m., Landry Home Decorating, 53 Lowell St., Peabody. Peabody Area Chamber of Commerce and Landry Home Decorating host an after hours event with informal networking in a relaxed setting. Free/PACC members, $10 nonmembers. events@peabodychamber.com.