SalemNews.com, Salem, MA

Business

February 19, 2014

Business calendar

(Continued)

THURSDAY, MARCH 13

2014 North Shore Business to Business Expo, 8 a.m. to 4 p.m., DoubleTree by Hilton Hotel, Grand Ballroom, 50 Ferncroft Road, Danvers. North Shore Chamber of Commerce’s North Shore Business to Business Expo features more than 100 exhibit booths and 2,500 business executives in attendance. Tickets, sponsorship opportunities and details available at www.northshorechamber.org/expo or 978-774-8565.

The E Challenge: Employee to Entrepreneur, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop leaders will show how to evaluate risks, rewards and opportunities involved in the next career move. Leave the session with a scorecard that identifies strengths and weaknesses and how they play a critical role in making this life-changing decision. Speakers: Beth Goldstein, founder, Marketing Edge Consulting Group; Anne Bresnahan and Maureen Weisner, co-founders, Kick-Start Your Transition. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-5427528 for more information.

Tuesday, March 18

Internet Marketing, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how to track marketing and sales progress through Web analytics. Workshop will cover natural and paid search engine marketing, developing keywords, shopping carts, Web graphics and building an email list to reach one’s target market. Speaker: Carol Sanger, The Web Division. Free. Details and registration at enterprisectr.org or 978-542-7528.

Wednesday, March 19

Special Leadership Breakfast, 7:45 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. North Shore Chamber of Commerce’s Special Leadership Breakfast features Massachusetts State Treasurer Steve Grossman. Breakfast and networking begin at 7:45 a.m., followed by the program from 8 to 9:30 a.m. Registration and details at www.northshorechamber.org or 978-774-8565.

Thursday, March 20

Is Your Website Up To Speed?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Think about how the content on one’s site is organized, how the site supports one’s brand image, and whether it works with other digital assets, like email and social media, to engage one’s audience. Workshop provides insights on effective sites and what the market demands in 2014. Speaker: Mike Flint, owner and principal, Metropolis Creative. Free. Details and registration at enterprisectr.org or 978-542-7528.

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