SalemNews.com, Salem, MA

Business

March 5, 2014

Dish, Disney deal envisions Internet-delivered TV

(Continued)

Dish customers will also gain access for the first time to Disney’s WatchESPN, Watch Disney, Watch ABC Family and Watch ABC apps, which allow for live and on-demand program viewing on mobile devices in or out of the home.

Dish is also picking up a slew of new channels, including Disney Junior, Fusion, ESPN Goal Line, Longhorn Network and the upcoming SEC ESPN Network when it launches sometime this fall.

It also gains more access to more on-demand Disney programming.

The companies said they would work together on new advertising models. Last month, Dish announced a technology partnership with rival satellite TV company DirecTV to launch a system that helps target political ads to viewers based on where they live.

Dish and Disney said they are looking at dynamically inserting ads into programming based on viewer data, developing new ways of advertising on mobile devices, and measuring viewing for longer than the current industry standard that includes the live broadcast plus three days of DVR viewing.

The two sides have been quietly negotiating a new deal since before the last one expired at the end of September, deftly avoiding a signal blackout like the one between CBS Corp. and Time Warner Cable Inc. last August that caused massive subscriber defections.

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