SalemNews.com, Salem, MA

March 12, 2014

Business calendar


The Salem News

---- — THURSDAY, MARCH 13

2014 North Shore Business to Business Expo, 8 a.m. to 4 p.m., DoubleTree by Hilton Hotel, Grand Ballroom, 50 Ferncroft Road, Danvers. North Shore Chamber of Commerce’s North Shore Business to Business Expo features more than 100 exhibit booths and 2,500 business executives in attendance. Tickets, sponsorship opportunities and details available at www.northshorechamber.org/expo or 978-774-8565.

The E Challenge: Employee to Entrepreneur, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop leaders will show how to evaluate risks, rewards and opportunities involved in the next career move. Leave the session with a scorecard that identifies strengths and weaknesses and how they play a critical role in making this life-changing decision. Speakers: Beth Goldstein, founder, Marketing Edge Consulting Group; Anne Bresnahan and Maureen Weisner, co-founders, Kick-Start Your Transition. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-5427528 for more information.

Young Entrepreneurs Anniversary Celebration, 6:30 to 9:30 p.m., Vic’s Boathouse, 86 Wharf St., Salem. Young Entrepreneurs of the North Shore, an organization formed to promote entrepreneurship and support small and mid-sized businesses on the North Shore, will celebrate its one-year anniversary with a free event featuring a DJ, food, raffle, silent auction, prizes and more. Free; reserve a spot at www.eventbrite.com/e/yens-is-turning-1-tickets-10700747223. Information, www.YENScommunity.org.

Tuesday, March 18

Internet Marketing, 8:30 to 10:30 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. Learn how to track marketing and sales progress through Web analytics. Workshop will cover natural and paid search engine marketing, developing keywords, shopping carts, Web graphics and building an email list to reach one’s target market. Speaker: Carol Sanger, The Web Division. Free. Details and registration at enterprisectr.org or 978-542-7528.

Wednesday, March 19

Special Leadership Breakfast, 7:45 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. North Shore Chamber of Commerce’s Special Leadership Breakfast features State Treasurer Steve Grossman. Breakfast and networking begin at 7:45 a.m., followed by the program from 8 to 9:30 a.m. Registration and details at www.northshorechamber.org or 978-774-8565.

Thursday, March 20

Is Your Website Up To Speed?, 8:30 to 10:30 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. Think about how the content on one’s site is organized, how the site supports one’s brand image, and whether it works with other digital assets, like email and social media, to engage one’s audience. Workshop provides insights on effective sites and what the market demands in 2014. Speaker: Mike Flint, owner and principal, Metropolis Creative. Free. Details and registration at enterprisectr.org or 978-542-7528.

NSWIB Meeting, 11:30 a.m. to 2 p.m., Danversport Yacht Club, 161 Elliott St., Danvers. North Shore Women in Business meeting presents “One Sentence & Three Acts ... Be A Great Public Speaker,” by Niki Vettel, president of Reality Check Media Consulting, and Mimi Gross, president of Mimi Gross Communications. Learn how to reduce fear while adding panache to presentations. $34/NSWIB members, $49/guests. Details and reservations at 781-484-6368, info@nswib.org, or www.nswib.org.

Business After Hours, 5:30 to 7:30 p.m., Lyon-Waugh Auto Group, 221 Andover St., Peabody. Lyon-Waugh Auto Group will host Peabody Area Chamber of Commerce’s Business After Hours event. Bring business cards and “elevator speech.” Light refreshments served. Free/PACC members, $10/nonmembers. www.peabodychamber.com.

Tuesday, March 25

Is Online Advertising Right For You?, 8:30 to 10:30 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. Businesses of all sizes are advertising on Facebook, Twitter, Google, and multiple other platforms to get the word out, find customers and close the deal. But some platforms return better results than others. Hear two online advertising experts discuss the pros and cons of different platforms, and the best solution for you and your business. Speakers: Tom Stirling, president and CEO, Stirling Technologies; Brian Hanna, senior project manager, Stirling Technologies. Free. Details and registration at enterprisectr.org or 978-542-7528.

Thursday, March 27

After Hours Networking, 5 to 7 p.m., Opus, 87 Washington St., Salem. Salem Chamber of Commerce and Opus Underground lounge host an After Hours Networking event. RSVP to 978-744-0004 or info@salem-chamber.org. Free/Chamber members, $20/nonmembers.

Tuesday, April 1

Living the Sale ... How to Build a Sales Operation, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop provides tips on the basics of sales — what it takes, how to become good at it and how to enjoy it. Speaker: Wally Mears, president, Jungle Inc. Free. www.enterprisectr.org.

Thursday, April 3

Unlocking Creativity and Innovation for Business Professionals, 8 a.m. to noon, Enterprise Center, Salem State University, 121 Loring Ave., Salem. Half-day, hands-on workshop teaches organizations how to be innovative in the products and services they sell, and how to market themselves creatively. Speakers: Stephen D. Immerman, president, Montserrat College of Art; Fred Lynch, professor, Montserrat College of Art; Shanth Suresh Enjeti, assistant professor, Montserrat College of Art; and Mark Hoffman, Montserrat College of Art. $45/person. Details and registration at www.enterprisectr.org.

Friday, April 4

North Shore Business Leads Group, 8 to 9:30 a.m., North Shore Chamber of Commerce office, 5 Cherry Hill Drive, Suite 100, Danvers. Group is compromised of professionals who are focused on being a marketing force for each other. Members will become familiar with other member businesses. $25 chamber member. Registration and details at www.northshorechamber.org or 978-774-8565.

Tuesday, April 8

Marketing That Really Delivers, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Interactive discussion on how to create comparable, measurable marketing initiatives that will positively impact a business’ bottom line, and ensure marketing is contributing to the success. Speaker: Miriam Christof, principal, JustJump Marketing. Free. www.enterprisectr.org.

Thursday, April 10

Veterans Resource Group, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how veterans can benefit from government programs to help start, grow and finance a small business. Also, hear from a veteran about his own successful business. Free. www.enterprisectr.org.

Wednesday, April 16

Special Leadership Breakfast, 7:45 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. North Shore Chamber of Commerce’s Special Leadership Breakfast features gubernatorial candidate Charlie Baker. Breakfast and networking begin at 7:45 a.m., followed by the program from 8 to 9:30 a.m. Registration and details at www.northshorechamber.org or 978-774-8565.

Wednesday, April 30

Business After Hours, 5:30 to 7:30 p.m., Landry Home Decorating, 53 Lowell St., Peabody. Peabody Area Chamber of Commerce and Landry Home Decorating host an after hours event with informal networking in a relaxed setting. Free/PACC members, $10 nonmembers. events@peabodychamber.com.

Friday, May 16

Special Leadership Breakfast, 7:45 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. North Shore Chamber of Commerce’s Special Leadership Breakfast features gubernatorial candidate and Attorney General Martha Coakley. Breakfast and networking begin at 7:45 a.m., followed by the program from 8 to 9:30 a.m. Registration and details at www.northshorechamber.org or 978-774-8565.