, Salem, MA


March 12, 2014

Still in the game

Fun comes first for Salem games maker

In 1976, Tom Dusenberry came from the Midwest to Salem because it was a hub of the games universe.

“I started with Parker Brothers Games in Des Moines, Iowa, on the loading dock,” Dusenberry said, “and I moved to Salem because it was the land of opportunity and the place where the greatest game company in the world was, Parker Brothers. So that was my journey.”

Dusenberry, 60, the former CEO of Hasbro Interactive, and Atari, will share insights on his 30-year career in the games industry and what the industry means for the North Shore during a lecture tomorrow at the Salem Anthenaeum.

The game industry has been explosive, Dusenberry said, going from under $100 million in the 1970s to about $87 billion today. IT research company Gartner Inc. says the video game market will reach $101 billion in worldwide revenue this year.

Dusenberry may have moved to the North Shore because of Parker Brothers, but the company is no longer here. And it’s been years since Atari occupied the sprawling, former Parker Brothers headquarters on Dunham Road in Beverly, a building that is now owned by Cummings Properties.

Dusenberry has witnessed the de-evolution of the games industry in the Bay State. He estimates a couple hundred people work in games on the North Shore, but says the creative talent of the Monopoly game maker is still here.

“There is no longer a games publisher on the North Shore — Parker Brothers would be considered a publisher. But because of Parker Brothers, there’s a robust amount of creative and marketing talent on the North Shore,” Dusenberry said.

While he no longer runs a large game company, Dusenberry, who lives in Salem, is still in the game of making games as head of his one-person firm, Dusenberry Entertainment. He’s a deal maker with clients in Istanbul, Turkey, Jordan and South Africa.

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