SalemNews.com, Salem, MA

Business

March 26, 2014

British Beer Co. taps Danvers

Peabody native heads up group of English pubs

(Continued)

“It’s a place that you go on a regular basis, and you get to know the staff, and they get to know you,” Simon said.

Simon and Gnong opened their first pub in 1997 in Plymouth, with Gnong introducing Simon to the concept of a British pub.

Most of the furnishings are imported from England by Andy Thorton, a company that makes traditional pub decor. It’s not a theme restaurant, Simon said.

“This is not an Epcot pub,” Simon said. “This is the real stuff.”

Every pub comes with a British motorcycle on display. So that the staff understands what a British pub is like, six to 10 employees are flown to England for a week to work in a pub.

Simon said he made the mistake several years ago of vowing not to open on a highway, but since then, they have opened locations on Route 9 in Framingham and Route 1 in Walpole.

He said they should be able to recreate the pub atmosphere on Route 114. Most people drive to where they want to go. They have opened pubs in downtown Sandwich and in a “lifestyle mall” in Franklin, and they have all worked, he said.

“The reality is, it doesn’t matter” where the pub is located, Simon said.

The cliche about British beer is that it’s served warm, but that is a myth, Simon said. The beer will come from the United Kingdom and all over the world.

“We’ve got Budweiser and Bud Light,” he said. Guinness will be on tap, and there will be a range of products from Fuller’s Griffin Brewery, the only brewery left in the city of London.

Staff writer Ethan Forman can be reached at 978-338-2673, by email at eforman@salemnews.com or on Twitter at @DanverSalemNews.

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