SalemNews.com, Salem, MA

Business

April 10, 2013

The perfect 'promposal'

Danvers musician pens customized songs that do the asking for you

(Continued)

Using a service called CDBaby, an independent online music seller, and paying $50 per album, Farley can self-publish an album on iTunes with up to 100 songs on it. He gets 65 percent of the revenue from sales. The cost to create the prom song with all those different girls names was $250.

Some of Farley’s songs only make a few dollars. The idea is if he puts up lot of songs that earn him a few dollars each, it would add up to something, and it has.

He’s now up to 12,000 songs published online.

“I have 12,000 misses that add up to one, big hit,” he said. He earns about $2,000 a month from his songs, he said.

The idea for the prom song came from an original “Happy Birthday” song by The Family Party Song Singers (Farley), in which he sang the tune 1,700 times to a different name. This song proved so successful, he tried to come up with another topic he could personalize in a song, which led to the minutelong prom song.

Farley has also created songs about food with The Hungry Food Band (again, he’s the only member). These are the kind of songs that kids might like to download, he said. He croons about the joys of macaroni and cheese, pickles, or bacon and the horrors of skim milk.

“I love coffee, I’m addicted to caffeine,” he sings in one song.

“It’s just silly enough so people will buy it as a novelty,” he said.

Farley’s also produced songs about animals with titles such as “Cute, Cuddly Kittens.”

There are novelty sports songs, too, themed for different teams. He wrote a song called “Tom Brady’s Back” when the Patriots quarterback came back from a knee injury in 2009. A couple of years ago, one of his sports songs was played on a nationally syndicated sports talk radio show, “The Dan Patrick Show,” and sales of this album spiked, Farley said.

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