SalemNews.com, Salem, MA

Business

November 20, 2013

Hospice is changing its name

DANVERS — Hospice of the North Shore and Greater Boston is changing its name.

The nonprofit has found that its rather long moniker does a poor job of describing what it does and where it does it.

A business expansion in 2011 tacked the words “and Greater Boston” onto the end of the name, making it unwieldy.

“We added five more syllables to Hospice of the North Shore,” said President and CEO Diane Stringer. “We find that even ‘North Shore and Greater Boston’ doesn’t effectively capture the area we service, since some people say, ‘I live in MetroWest.’”

The 35-year-old Danvers-based nonprofit is the state’s largest hospice provider. It grew by leaps and bounds when it acquired Partners Hospice in early 2011. Hospice of the North Shore and Greater Boston has 380 employees, seven full-time physicians and 400 volunteers. It cares for an average of 550 patients a day, most of them in their homes.

The organization’s service territory now encompasses more than 90 communities in eastern Massachusetts.

To better reflect its mission and broadened territory, as of Jan. 1, the organization will be known as Care Dimensions. An announcement of the name change took place yesterday at the Burlington Marriott.

Stringer said Care Dimensions signals that the organization’s care is both compassionate and multidimensional.

The decision by Hospice of the North Shore and Greater Boston to change its name is not unprecedented on the North Shore.

In 2009, North Shore Arc changed its name to Northeast Arc to better reflect a wider service area in helping people with disabilities. HAWC — Helping Abused Women and their Children — did, too, switching to Healing Abuse, Working for Change to better reflect its work for all victims of domestic abuse. In 2010, The Salem Mission, which serves the homeless, changed its name to Lifebridge, emphasizing its work helping clients to transition from one stage in their lives to another.

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