In 2012, 28 percent of customers who shopped on the Black Friday weekend were at the stores by midnight on Thanksgiving. That’s up from 24 percent in 2011 and 10 percent in 2010, according to Retail’s BIG Blog. The blog also points out 36 percent of people aged 18 to 34 preferred to shop on Thanksgiving. That’s the highest percentage for any age group.
But locally, the idea got a mixed reaction among shoppers at the Northshore Mall.
”No shopping on Thanksgiving,” said Bill Drake of Gloucester. “It’s a time to be with the family, and it gives folks who work in stores an opportunity to be with the family. I think we should close everything down for Thanksgiving.”
Drake said he does not go shopping on Black Friday. “I think that whole thing is overplayed. I don’t understand it,” he said. “There is plenty of time to go shopping between Thanksgiving and Christmas.”
Christine Banks of Everett agreed. “I think people should be with their families,” she said. Banks intends to start her Black Friday shopping at 6 a.m. rather than 12:30.
”Just the sales,” Banks said of what draws her out. “Whatever the sales are, trying to get all my shopping done in one day.”
Jacqueline Roy of Boxford said she’s no fan of Black Friday but also said there is no reason why shoppers should not be allowed to shop on Thanksgiving.
Britni Pierce and her friend, Cristian Faia, both of Everett, also favored the idea of being able to shop on Thanksgiving.
”If there is an extra day, it may be better,” Pierce said, “because so many people come, and it’s so busy. And I know I personally don’t even try to come because I can’t deal with all the people.”
Faia suggested shoppers might be a little less frantic with more time. “People can be vicious sometimes with all the deals and everything opening at midnight. If it’s open longer, the better it would be.”