, Salem, MA


April 9, 2014

King Fish leaps to Beverly

From wheat germ to Bank of America, company focuses on online promotions

BEVERLY — Did you know that bacon, cheese, wheat-germ grits and poached eggs can fuel you a week before that big race?

If you are a fan of wheat germ, or just looking for healthy eating, you may have stumbled upon, touting the benefits of Kretschmer Wheat Germ. The site, built and maintained by King Fish Media, features stories, blogs and recipes aimed at building awareness of wheat germ.

It’s the kind of content marketing the company wants to bring to other New England companies.

After nearly 13 years in Salem, King Fish Media moved last week from its longtime home in Shetland Park to 900 Cummings Center in Beverly. While the company officials loved Shetland Park, they say its new, 6,000-square-foot office on two floors will allow staff to work more collaboratively with clients, with an open plan and whiteboard wall on the first floor. As in the old office, there’s a large aquarium brimming with fish.

The Cummings Center also provides more central access to clients and employees via Route 128 and may help the company find more clients in New England, company officials said.

Privately held King Fish Media is a unique species of marketing agency.

“What distinguishes us is we are a content marketing agency,” said Cam Brown, the CEO and founder. “So, the content strategy and content marketing is something that really gives us an advantage. There are not a glut of those agencies out there.”

Their competitors are often big ad or communications companies.

“You can’t really line us up as cleanly as maybe you could other kinds of agencies,” Brown said.

What King Fish Media does is build hubs of content online, giving companies places to direct consumers to white papers, blogs, recipes, articles, videos and links to social media, all in the name of generating sales. It is not about building a better brochure online.

Text Only | Photo Reprints

AP Video
Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones All Aboard! LIRR Strike Averted Microsoft to Cut Up to 18,000 Jobs Time Warner Rejects Murdoch's Takeover Bid Yellen Says Economy Still Needs Fed Support Cleveland Expects Economic Boom From Lebron Justice Dept. Fines Citigroup $7 Billion Justice Dept. Fines Citigroup $7 Billion Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000 GM Crash Compensation Could Top $1 Billion GM Won't Limit Crash Compensation Funds Justices Rule for Broadcasters in Aereo Fight
NDN Video
LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB'
Comments Trcker