SalemNews.com, Salem, MA

Business

April 9, 2014

King Fish leaps to Beverly

From wheat germ to Bank of America, company focuses on online promotions

BEVERLY — Did you know that bacon, cheese, wheat-germ grits and poached eggs can fuel you a week before that big race?

If you are a fan of wheat germ, or just looking for healthy eating, you may have stumbled upon mywheatgerm.com, touting the benefits of Kretschmer Wheat Germ. The site, built and maintained by King Fish Media, features stories, blogs and recipes aimed at building awareness of wheat germ.

It’s the kind of content marketing the company wants to bring to other New England companies.

After nearly 13 years in Salem, King Fish Media moved last week from its longtime home in Shetland Park to 900 Cummings Center in Beverly. While the company officials loved Shetland Park, they say its new, 6,000-square-foot office on two floors will allow staff to work more collaboratively with clients, with an open plan and whiteboard wall on the first floor. As in the old office, there’s a large aquarium brimming with fish.

The Cummings Center also provides more central access to clients and employees via Route 128 and may help the company find more clients in New England, company officials said.

Privately held King Fish Media is a unique species of marketing agency.

“What distinguishes us is we are a content marketing agency,” said Cam Brown, the CEO and founder. “So, the content strategy and content marketing is something that really gives us an advantage. There are not a glut of those agencies out there.”

Their competitors are often big ad or communications companies.

“You can’t really line us up as cleanly as maybe you could other kinds of agencies,” Brown said.

What King Fish Media does is build hubs of content online, giving companies places to direct consumers to white papers, blogs, recipes, articles, videos and links to social media, all in the name of generating sales. It is not about building a better brochure online.

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