Brown and Plutsky said they also wanted to tap into the vibrancy of Cummings Center, where there is the potential to pick up some new clients. They plan to hold free seminars on content marketing and social media there.
The hope is the new office will spur the kind of collaboration their clients crave nowadays.
“One of the things we emphasize here is everyone here has a voice,” Brown said. “They have a voice with clients. ... Everyone contributes to the overall client solution here. That’s something which frankly was part of the morphing that we did at the company over the last five years.”
Staff writer Ethan Forman can be reached at 978-338-2673, by email at firstname.lastname@example.org or on Twitter at @DanverSalemNews.