SalemNews.com, Salem, MA

February 27, 2013

Business calendar


The Salem News

---- — Thursday, Feb. 28

“21st Century Immigration,” Human Resources Professionals Roundtable, North Shore Chamber of Commerce, 7:45 to 9 a.m., 5 Cherry Hill Drive, Suite 100, Danvers. 978-774-8565.

Focus on Nonprofits: Customer Service for Government Agencies and Nonprofits, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Excellence in customer service is as critical in the nonprofit and public sectors as it is in the for-profit world. Treating various audiences (donors, supporters, service recipients) well means actively listening to them, going out of the way to help them, delivering a quality product or service, encouraging complaints and handling them. Salem State University’s police chief, Gene LaBonte, will talk about customer service excellence and share his experiences from the public sector perspective. LaBonte will also share strategies and tips to help one’s organization achieve customer service excellence. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. 978-587-3874 or karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Friday, March 1

North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Mike Sobus of Peabody’s Next Level Business Development will speak on the book “Start With Why” by Simon Sinek. The $11 admission fee includes a continental breakfast, and pre-registration is not required. www.nsbforum.org.

Saturday, March 2

Ninth annual Health and Wellness Expo, 10 a.m. to 4 p.m., Northshore Mall, 210 Andover St., Peabody. Beverly, Salem and Peabody Chamber of Commerces’ health and wellness members will showcase their products and services. Free/chamber members, $20/nonmembers. Reserve a spot at info@beverlychamber.com. www.beverlychamber.com.

Tuesday, March 5

North Shore Business Expo, 8 a.m. to 4 p.m., DoubleTree Boston North Shore Hotel, Grand Ballroom, 50 Ferncroft Road, Danvers. North Shore Chamber of Commerce’s expo features more than 100 exhibiting companies. Tickets at www.northshorechamber.org/2013expo or 978-774-8565.

Wednesday, March 6

Business After Hours, 5:30 to 7:30 p.m., The Hamilton Group, 900 Cummings Center, No. 201u, Beverly. Offers members and prospective members alike the chance to meet colleagues representing products and services in an engaging, unique atmosphere. Register at www.peabodychamber.com or 978-531-0384.

Thursday, March 7

Your Website: Is It Up to Speed?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. It’s critical to make sure a business’s website is completely ready before advertising and business cards are handed out. Think about how the site’s content is organized, how it supports the business’s brand image and whether it works with other digital assets, like email and social media, to engage the audience. Speaker: Mike Flint, owner and principal of Metropolis Creative. Co-sponsored by the Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Essex Park Rehabilitation After Hours, 4:30 to 6 p.m., Essex Park, 265 Essex St., Beverly. The Beverly Chamber of Commerce will host. Food, drinks and door prize. www.healthbridgemanagement.com/essex-park.

friday, March 8

North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Sallie Felton of Hamilton’s Sallie Felton Life Coaching will speak on her book “If I’m So Smart, Why Can’t I Get Rid of This Clutter?” The $11 admission fee include a continental breakfast, and pre-registration is not required. www.nsbforum.org.

Tuesday, March 12

Online Advertising: Tools, techniques and tips, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Workshop will discuss the differences between paid and unpaid ads, how to choose the channel that will work for one’s business, and how to coordinate different channels. Speaker: Evan Saunders, co-founder and chief executive officer of Attract China. Co-sponsored by the Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Ribbon-Cutting Ceremony, noon, Beverly Chamber of Commerce, 100 Cummings Center, Suite 107K. To welcome Butterfly Nutrition owner Heather Borghesi. Event includes food, drinks and a door prize. www.beverlychamber.com.

Wednesday, March 13

Networking Before Nine, 7:30 to 9:30 a.m., Burtons Grill, 210 Andover St., Peabody. An opportunity to meet other business professionals, share a piece of news about your business, leave with at least one prearranged meeting and receive a list of all attendee contact information to grow your business. www.peabodychamber.com, 978-531-0384.

Thursday, March 14

Social Media: What’s Hot and What’s Not, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Workshop will look at some of tricks of the trade when using social media, the pros and cons of these tools, and the tactics necessary to be successful in the social space. Also, workshop will discuss how much time needs to be spent on social media in order to get results. Speaker: Julia Campbell, principal of J Campbell Social Marketing. Co-sponsored by the Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. Group meets on the second and fourth Thursday of every month. 978-587-3874 or karenfmenor@gmail.com.

Friday, March 15

North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Larry Stybel of Boston’s Stybel Peabody will speak on business exit strategies. The $11 admission fee include a continental breakfast, and pre-registration is not required. www.nsbforum.org.

Thursday, March 21

Internet Marketing, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Proven online strategies can help launch a company’s Web presence, email newsletters or blog, and help sell goods and services online. Learn how to track marketing and sales progress through Web analytics. Workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, Web graphics, and building an email list to reach the target market. Speaker: Carol Sanger, The Web Division. Sponsored by the Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

North Shore Women in Business, 5:30 to 7:30 p.m., Danversport Yacht Club, 161 Elliott St., Danvers. Mayor Kim Driscoll will discuss “How to be an Effective, Successful Leader ... how motivation and inspiration lead to overcoming obstacles.” $59 members, $40 members. 978-979-5111.

Friday, March 22

North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Julie Rutkowski of Winchester’s Feng Shui Services of New England will speak on “9 Ways to Improve Money Luck.” The $11 admission fee include a continental breakfast, and pre-registration is not required. www.nsbforum.org

128 Venture North Breakfast: Piranha Pond, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Entrepreneurs seeking funding have a five-minute opportunity to persuade a panel of investors to invest in their company. Investors ask questions and provide feedback to presenters. $50 application fee to present; $25 for entrepreneurs and management candidates; $35 for investors and service providers. Open to the public. For an application form and entrepreneur guidelines, visit www.piranhapond.com. Panelists will also be posted on the site.

Saturday, March 23

Institute for Trustees Conference, 8 a.m. to 5 p.m., Pingree School, 537 Highland St., Hamilton. All-day conference for board members and executive directors of nonprofit organizations. Institute features 21 workshop sessions; keynote presentation by Bill Cummings, president of the Cummings Foundation; networking lunch; one-on-one sessions with senior consultants; and more. $100 per person for registrations before March 8, $110 per person after that. Scholarships available. www.eccf.org/ift2013.

Tuesday, march 26

How to create multimedia that sells, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Engage clients, fans and followers with great photos and videos. Learn the dos and don’ts of using multimedia and how to develop a visual message and mission. Workshop will also discuss the types of camera gear needed and what is available in the way of free and easy-to-use software programs. Speaker: Julio Chuy, multimedia storyteller. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Thursday, March 28

#Hashtags are not Just for Twitter: How to Make Your Multimedia Searchable, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn how to make multimedia visual content easily searchable. Hashtags — prefacing a word with a # makes it a clickable link and a keyword that search engines can find — aren’t just for Twitter. Use them with photos and videos on Pinterest, Foursquare, Tumblr and Instagram, too. Attendees can learn how to use the newest social media approaches to grow sales and increase visibility. Speaker: Susan Zimmerman, founder of SueB.do and Computer Companion. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. 978-587-3874 or karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Thursday, April 11

Financing Your Business: Do you qualify?, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.

Thursday, May 9

Internet Marketing, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.