Thursday, March 8
How to Write a Great Blog, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. An effective blog can help reach customers and boost business. Learn how to get started and how to blog better. Speaker: Jennifer Powell, founder of The Excellent Writers Group. Free. www.EnterpriseCtr.org.
Homebased Businesswomen's Network Inc., 11:30 a.m., Acapulcos, 900 Cummings Center, Beverly. Gain tips on successful business networking from North Shore businesswomen Charlene St. Jean and Linnea Johansson. HBN invites members and guests to enjoy this informative luncheon meeting with networking opportunities. St. Jean will focus on the most effective ways to combine in-person business networking with the use of social media. Johansson will address how to promote yourself and your message, creative visualization, and optimal choices for business success. No fee for HBN members; guest fee is $10 at the door. All will have the option to order a light lunch for an additional fee. www.h-b-n.org.
Friday, March 9
Coldwell Banker Open House, 3 to 5 p.m., Coldwell Banker Residential Brokerage, 71/2 Church St., Salem. To showcase newly expanded office space in Salem. 978-741-4404.
Tuesday, March 13
Email Marketing Panel, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn the best practices for creating an effective email marketing program, including list-building ideas and techniques; creating valuable content and varying offerings; reading metrics and creating targeted follow-up campaigns; integrating with social media marketing efforts; and creating new business, sales and success. Speaker: Corissa St. Laurent of Constant Contact New England and Gregg Hanson of Net Atlantic Inc. Free. www.EnterpriseCtr.org.
Wednesday, March 14
Must-Know Online Marketing Strategies for Your Business, 8:30 a.m., Salem Five Community Room, 424 Essex St., Salem. The Salem Chamber of Commerce presents specialists from Google's AdWords Team to show attendees how online advertising can extend a company's reach and relevance, and expand customer base in a cost-effective manner. Free. Register at firstname.lastname@example.org.
North Shore Technology Council Networking Event, 5:30 to 7:30 p.m., Hawthorne Hotel, 18 Washington St., Salem. Event geared toward executives, business professionals, owners and development people. Light refreshments, cash bar. Free/NSTC members, $25/nonmembers. Register by Tuesday, March 13, at www.nstc.org.
Thursday, March 15
Cloud Computing: What's It All About?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Get a firsthand look inside "the cloud," and learn what it is, its advantages and disadvantages, providers and other information about the next big information technology trend. Speaker: Lowell Gray, CEO of Shore.Net. Free. www.EnterpriseCtr.org.
Tuesday, March 20
Web Design 2012: Customer-Focused Websites, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how a company's brand messaging, target audience and calls to action can define the website design if done properly, or be used for a quick fix if a full redesign isn't possible. Free. Speaker: Michael Flint, owner and principal of Metropolis Creative. www.EnterpriseCtr.org.
Tuesday, March 27
New Technologies to Boost Your Business, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. New platforms and technologies are always emerging; learn how leveraging them can provide new tools for reaching customers and running a business. Find out if a different website is needed for smartphones, how the appliances and social media can connect with clients, and how to save money with smartphones and tablets. Speaker: Jane Bright, CEO of Brightwork. Free. www.EnterpriseCtr.org.
Wednesday, March 28
Green Salem Business Challenge: Greater Shade of Green Information Session, 8 to 10 a.m., 120 Washington St., third floor, Salem. The Green Salem Business Challenge, open April 1 through April 30, has an updated survey and new web resources. GSBC is an opportunity for Salem businesses to initiate green practices, and measure and asses their current green status through the GSBC survey and Greater Shades of Green scale; preview and learn about this year's updated survey. Free; open to all Salem businesses. Light refreshments served. Register at 978-619-5479 or email@example.com.
Wednesday, April 4
Agganis Forum Series, Salem State University's Bertolon School of Business, 6 p.m., 71 Loring Ave., Salem, in the university recital hall on Central Campus. Karen Kaplan of Marblehead, president of advertising firm Hill Holliday, will kick off 2012 series. Free, but seating is limited and reservations are required at firstname.lastname@example.org or 978-542-2426 by March 23.