, Salem, MA


March 7, 2012

Business Calendar

Thursday, March 8

How to Write a Great Blog, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. An effective blog can help reach customers and boost business. Learn how to get started and how to blog better. Speaker: Jennifer Powell, founder of The Excellent Writers Group. Free.

Homebased Businesswomen's Network Inc., 11:30 a.m., Acapulcos, 900 Cummings Center, Beverly. Gain tips on successful business networking from North Shore businesswomen Charlene St. Jean and Linnea Johansson. HBN invites members and guests to enjoy this informative luncheon meeting with networking opportunities. St. Jean will focus on the most effective ways to combine in-person business networking with the use of social media. Johansson will address how to promote yourself and your message, creative visualization, and optimal choices for business success. No fee for HBN members; guest fee is $10 at the door. All will have the option to order a light lunch for an additional fee.

Friday, March 9

Coldwell Banker Open House, 3 to 5 p.m., Coldwell Banker Residential Brokerage, 71/2 Church St., Salem. To showcase newly expanded office space in Salem. 978-741-4404.

Tuesday, March 13

Email Marketing Panel, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn the best practices for creating an effective email marketing program, including list-building ideas and techniques; creating valuable content and varying offerings; reading metrics and creating targeted follow-up campaigns; integrating with social media marketing efforts; and creating new business, sales and success. Speaker: Corissa St. Laurent of Constant Contact New England and Gregg Hanson of Net Atlantic Inc. Free.

Wednesday, March 14

Must-Know Online Marketing Strategies for Your Business, 8:30 a.m., Salem Five Community Room, 424 Essex St., Salem. The Salem Chamber of Commerce presents specialists from Google's AdWords Team to show attendees how online advertising can extend a company's reach and relevance, and expand customer base in a cost-effective manner. Free. Register at

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