SalemNews.com, Salem, MA

Business

December 26, 2012

Exploring the future from a corner in Beverly

Research firm's founder likes city's 'great vibe,' accessibility

The future has come to Beverly, and you can find it in the old taxi dispatch just around the corner from Cityside Diner.

The renovated street-level office on Knowlton Street now houses Latitude Labs, the newest venture for parent company Latitude, a global media and technology research company that has grown from a single employee when it began in 2001 to 16 and serves clients such as ESPN, The New York Times, BBC and Nickelodeon. Founded by CEO Steve Mushkin from a computer in the Beverly Public Library, Latitude’s headquarters now consists of four offices above the diner on Cabot Street. Its location in downtown Beverly is as important to Mushkin as the company’s global reach.

“When I moved to the area in 1995, I immediately recognized that Beverly had an interesting combination of intelligence, creativity and character, which I loved,” said Mushkin, who lives with his wife and two sons in Hamilton and in southern France. “Beverly’s got a great vibe, a diversity of people, food and history, but I also like how accessible it is for people coming from Boston or Cambridge.”

Mushkin, who worked in research management for Time Warner before founding Latitude, was enamored early on with the Internet, realizing both its benefits in exploring the world but also its physical limitations. That fascination led him first to the Beverly Public Library in 2000, where he literally launched his business with what are now considered archaic versions of Internet access. He used several reference books from the shelves there to “get my head around what this business could be,” and even named his company based on the principles in one of those books.

He’d long been interested in maps, but he also recognized that Latitude’s double meaning would allow employees the freedom they’d need to explore new technological terrain. Charmed by Beverly’s downtown, four months later, he saw the “For Lease” sign in the window above the diner on Cabot Street and has built Latitude from there ever since.

Text Only | Photo Reprints
Business

AP Video
After Fukushima, Japan Eyes Solar Power New York Auto Show Highlights Latest in Car Tech New York Auto Show Highlights Latest in Car Tech High-flying Tech Stocks a Concern for Investors "Heartbleed" Bug Puts Internet Security at Risk AP Tech Review: Samsung Galaxy S5 Toyota Recalls 1.8M Vehicles in the US Comcast Executive: 'Merger Not a Problem' Microsoft Ends Support for Windows XP Study: Airline Industry Complaints Drop in 2013 Study: Airline Industry Complaints Drop in 2013 Employers Add 192K Jobs; Rate Stays at 6.7 Pct Senators Press Barra About GM's Delay in Recall More Americans See Middle Class Status Slipping GM CEO Faces House Hearing on Recall NHTSA: GM Should 'Fix Vehicles Quickly' GM's CEO Testifies on Faulty Ignition Switches Owner, Families Share Cobalt Stories Jury Selection Begins in Apple-Samsung Case BMW Plans $1 Billion Expansion in South Carolina
NDN Video
Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Lea Michele & Naya Rivera Feuding? Don't Be A Tattletale: Bad Bullying Tips For Students Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper Swim Daily, Throwback Thursday The trillest thoughts on marijuana "RHOA" Star Charged With Battery Grizzly Bears Get Snowy Birthday Party Weatherman draws forecast when another technical glitch strikes WGN Elizabeth Olsen's Sexy Shoot Bay Area Teen Gets Prom Date With Help From 'Breaking Bad' Star Boston Bomb Scare Defendant Appears in Court Behind The Tanlines Jersey Strong Part 1 WATCH: Women Fight To Marry Prince Harry! Jenny McCarthy Engaged to "New Kid" Kate and Will Land in Oz O’Reilly Launches Preemptive Strike Against CBS Pixar Unveils Easter Eggs From its Biggest Movies Baby Sloths Squeak for Their Cuddle Partners in Adorable Video
Comments Trcker