SalemNews.com, Salem, MA

Business

September 25, 2013

Raising the bar

Salem's Harbor Sweets celebrates 40 years of business -- and introduces a new line of chocolates

SALEM — It’s smooth sailing at chocolate candy maker Harbor Sweets.

The company marked its 40th anniversary this month with a celebration at Peabody Essex Museum and is celebrating another milestone — a new line of chocolates.

“It’s been about 12 years since we introduced a whole new line,” said Harbor Sweets owner and CEO Phyllis LeBlanc.

Called Salt and Ayre, the new line marks a departure from the traditional chocolate, toffee, pecan, caramel and orange flavors Harbor Sweets is known for.

There’s an almond butter crunch with toffee sprinkled with sea salt, a caramel garnished with Himalayan pink salt and a crystallized ginger candy topped with Thai ginger sea salt. The new line has four truffles that include one sprinkled with coffee crisps and another decorated with coffee beans.

The line took two years to develop, said LeBlanc, who said she probably ate more chocolate during this time than she ever has as the company experimented with various flavor combinations.

Harbor Sweets was founded by Ben Strohecker of Marblehead, who moved the business from his home to its present location on Leavitt Street in Salem not long before LeBlanc answered an ad for a part-time chocolate dipper. At the time, she was studying business at what was then Salem State College. LeBlanc was hired and rose up through the candy factory’s ranks; 14 years ago, she bought the majority stake.

The company anticipates a sweet revenue growth of 8 percent this year as it grows organically, “meaning we fund it (growth) from our profits,” LeBlanc said.

“We kind of like it that way, because we are not forced to do things for the sake of growth,” she said.

Despite being a small company, Harbor Sweets is internationally known. The company has its own gift shop on Leavitt Street, and buyers can pick up boxes at the Peabody Essex Museum, Shubie’s in Marblehead and Henry’s in Beverly, among other places. Its chocolates are sold to the White House and shipped as far away as Switzerland and Japan.

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