LeBlanc said the decision was made long ago not to sacrifice the quality of the chocolates by turning to machines.
“There is a real difference between a mechanized product and one that is handmade,” LeBlanc said.
Strohecker, the founder, said it was his goal to make the best candy in the world regardless of cost. He was the former marketing director for Schraft’s Candies when he came up with the Sweet Sloop. He remains on the company’s board and is the largest minority stakeholder.
“The main thing, it’s been a blessing,” he said of the company’s success, which he said was built on quality, trust and a commitment to making innovative chocolate candies.
“So many things happened that did not have to do with Harvard Business School learning,” Strohecker said.
Staff writer Ethan Forman can be reached at 978-338-2673, by email at firstname.lastname@example.org or on Twitter at @DanverSalemNews.