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June 22, 2009

Dunkin' Donuts debuts online ordering for groups

NEW YORK (AP) — Do you and your co-worker have a hankering for a doughnut hole?

Now you can place your order online, thanks to a new Dunkin' Donuts web site and iPhone application that allows customers to solicit and place group orders.

The site, called "Dunkin' Run," allows users to set up a list of friends and co-workers that can be used to send a message when a user is planning a trip to Dunkin' Donuts. Users can also send a personal message to their list of friends inviting them to place an order online. The order is then picked up at the local retail location.

The Canton, Mass.-based doughnut and coffee company said the new site will offer more convenience for customers on the run.

"It's really about allowing those customers to access our brand in a fast and affordable way," said Frances Allen, brand marketing officer.

The iPhone application will be available for download at iTunes on Monday. The website will also launch Monday.

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