SalemNews.com, Salem, MA

March 27, 2013

Business calendar


The Salem News

---- — Wednesday, March 27

“Fact or Fiction: Estate Planning Demystified,” 6:30 to 8:30 p.m., Beverly Chamber of Commerce, 100 Cummings Center, Suite 107K. Learn how advance planning can help protect assets for the future. Attorney Julie Low will explain estate-planning documents, including wills, revocable and irrevocable trusts, living trusts, health care proxies, and durable power of attorney. Space is limited; registration required at www.lawofficeofjulielow.com or 978-922-8800.

Thursday, March 28

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.

Coffee Connection, 7:30 to 9 a.m., Jean Louis Pasta Shop, 84 Derby St., Salem. Attendees can make new business connections and present their company’s elevator pitch. Reserve a spot at 978-744-0004 or info@salem-chamber.org.

#Hashtags are not Just for Twitter: How to Make Your Multimedia Searchable, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn how to make multimedia visual content easily searchable. Hashtags — prefacing a word with a # makes it a clickable link and a keyword that search engines can find — aren’t just for Twitter. Use them with photos and videos on Pinterest, Foursquare, Tumblr and Instagram, too. Attendees can learn how to use the newest social media approaches to grow sales and increase visibility. Speaker: Susan Zimmerman, founder of SueB.do and Computer Companion. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Lunch & Leads, noon to 1:30 p.m., Petrillo’s Restaurant, 6 Foster St., Peabody. Peabody Area Chamber of Commerce’s event features a member restaurant and an opportunity to meet and greet fellow chamber members. Attendees should come prepared with a 60-second elevator pitch and information about their businesses. Each registered attendee will receive the participant list with contact names and addresses. $17/PACC members, $30/nonmembers. www.peabodychamber.com.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. 978-587-3874 or karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Monday, April 1

Agganis Forum, 6 p.m., Salem State University Recital Hall, Central Campus, 71 Loring Ave. Sidney Hutter will kick off the 2013 series with a presentation on understanding the business of art and the interconnecting roles of artists, galleries and collectors. Hutter is a world-renowned glass sculptor with works on display in both well-known museums and private collections. Free admission. Seating is limited; reservations required at 978-542-2426 or mrodriguez@salemstate.edu.

Wednesday, April 3

North Shore Chamber of Commerce Executive Breakfast Forum, 7:15 a.m., The Essex Room at Woodman’s, 125 Main St., Essex. Features a panel discussion, “The Creative Economy of the North Shore,” with moderator Dr. Stephen Immerman of Montserrat College of Art and panelists Tom Dusenberry, Dusenberry Entertainment; Paul VanNess, VanNess Creative; and Helena Fruscio, Creative Economy industry director. The Creative Economy is a comprehensive analysis of the new economy, based on creative people, creative industries and creative cities. It starts with each person’s individual creativity and explores self-identity, art, business, society and global development. Networking begins at 7:15 a.m. 978-774-8565 or https://www.northshorechamber.org/secure/new_register_breakfast.html.

Thursday, April 4

“Your Business Plan Soup to Nuts,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn an easy approach to developing a business plan to manage all aspects of business, including marketing, finance, operations, personnel and overall strategy. Existing business owners and pre-ventures will learn to test the feasibility of a new company or a new direction and discover how to use their plan to raise capital. Participants will receive a copy of the SBDC Business Planning Guide. Speaker: Paul Shaugnessy of Lincoln Consulting Group. Free. Register at http://enterprisectr.org.

“10 Non-Tax Reasons to Have an Up-to-Date Estate Plan,” 6 to 8 p.m., Carrabba’s, Route 1 north, Peabody. North Shore Women Lawyers’ Association and Cambridge Trust Co. present Michael P. Panebianco, vice president, and Laura C. McGregor, vice president. Hors d’oeuvres and cash bar available. $15. Send checks to NSWLA, c/o Rosalyn Stults, Esquire, 221 Essex St., Suite 51, Salem MA 01970. 978-745-4100 or lawofrs@gmail.com.

Friday, April 5

North Shore Business Forum: “Networking On and Off Line,” 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Charlene St. Jean of Beverly’s Purple Diamond will speak on successful socializing. $11 admission includes a continental breakfast. www.nsbforum.org.

Tuesday, April 9

“Women and Money: Create the Financial Future You Want,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Take control of your financial future with a five-step process designed specifically for women. From aligning financial goals with personal values, to avoiding the mistakes women — especially those suddenly single — often make, the workshop is packed with sound advice, including how to choose a financial adviser and how to create a multiyear plan. Free. Speaker: Mark Singer, president at Safe Harbor Retirement Planning and author. Register at http://enterprisectr.org.

Wednesday, April 10

Workforce Training Fund Grant Application Workshop, 8:30 to 11:30 a.m., North Shore Community College’s Institute for Corporate Training and Technology, 100 Cummings Center, Suite 121E, Beverly. Learn the tips and tools of writing an effective and successful Workforce Training Fund Grant application. Event includes continental breakfast. Registration at 978-236-1242.

Green Salem Business Challenge Panel Discussion and SSU LEED Building Tour, 8:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Coincides with the online opening of the 2013 GSBC Survey. “‘Green Genies’: Is it Magic — How Easy is it to go Green?” features local Salem businesses that have made strides in going green. A tour of Marsh Hall, a LEED Gold-certified building on the SSU campus, will directly follow the discussion. Bring questions and ideas. Event and tour are free. Register at http://gsbcgreengeniesapril10.eventbrite.com/.

Thursday, April 11

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.

Financing Your Business: Do you qualify?, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.

“Everything You Want to Know About Distributors,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Attendees will learn how to get their products into the marketplace; what distributors actually do; how to find a good distributor; the difference between a retail-centric distributor and others, or a sales rep and a distributor; and who sets the terms of employment. Speakers: Bob Burke, chief executive officer of Natural Products Consulting; Laura MacPhail, principal of The Hale Group; Mark Mahoney, chief executive officer of Thirsty Ventures Inc. Free. Register at http://enterprisectr.org.

Friday, April 12

North Shore Business Forum: “If I’m So Smart, Why Can’t I Get Rid of This Clutter?,” 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Sallie Felton of Hamilton’s Sallie Felton Life Coaching will speak about her book. $11 admission includes a continental breakfast. www.nsbforum.org.

Friday, April 19

North Shore Business Forum: “How Local Chambers Can Help Small Businesses,” 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. John Somes, president of the Beverly Chamber of Commerce, will speak. $11 admission includes a continental breakfast. www.nsbforum.org.

Tuesday, April 23

“Perfecting Your Elevator Pitch,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Having a great elevator pitch and presenting it well can open the door to new sales, new investors and new opportunities. The workshop offers trade secrets from the acting and media worlds. Speaker: Debra Crosby, chief executive officer of Conquest Creative Media LLC. Free. Register at http://enterprisectr.org.

Thursday, April 25

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.

“Focus on Non-Profits: Combating Employee Burnout,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Find out what happens when nonprofits or for-profit enterprises operate with decreasing resources and increasing demand for services. Staff burnout becomes a serious risk. Learn the tools and strategies that can prevent and reverse burnout, what to watch for and what to do about it, practices to recognize, and retain employees to feedback and communication. Speaker: Marianne Mortara, consultant, ESC of New England. Free. Register at http://enterprisectr.org.

Friday, April 26

North Shore Business Forum, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Jason Maxwell of MassPay will speak about his road to success. $11 admission includes a continental breakfast. www.nsbforum.org.

Tuesday, April 30

“Selling to the World: Starting and Managing Export Operations,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Selling beyond U.S. borders can give access to lucrative markets, but what’s involved? Find out what documents are needed, what are the reporting requirements that the U.S. and other governments require, how payment works, and if NAFTA makes exporting to Canada and Mexico different. Speakers: John Joyce, export finance manager, Small Business Administration; Paula Murphy, director, Massachusetts Export Center. Free. Register at http://enterprisectr.org.

Thursday, May 9

Toastmasters Club of Beverly meeting, 7:30 to 8:30 a.m., Acapulcos Restaurant, Cummings Center, Beverly. Develop speaking and leadership skills. Toastmasters International is a world leader in communication and leadership development. Group meets on the second and fourth Thursday of every month. 978-922-6311, beverlytoastmasters@comcast.net or www.beverlytoastmasters.org.

Internet Marketing, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.