Apple has also adopted this philosophy and eliminated cash registers in all of its stores.
Instead of forming pesky lines and dealing with slow cashiers, Apple sales people now come directly to you and complete transactions with a mobile point-of-sale check-out.
Visa gets into the game
Visa has also gotten into the game of trying to eliminate both the cashier and the cash register.
In April of this year the credit card company announced its partnership with Square Inc., the company that created a small device that attaches to iPads, iPhones, and Androids through the headjack, and allows credit card payments to be excepted anywhere. The company was founded by Jack Dorsey, who also created Twitter.
Square, Inc. has enabled all-cash-businesses like street vendors to have the option of accepting at least two types of payments, thus creating more earning potential.
The tiny device which resembles a flattened cube is also perfect for the everyday person who needs to accept a one-time payment for a reimbursement, or the selling of a personal item. The device is under $10, making it affordable for most consumers who want to give it a whirl.
People can also use Square to make payments at everyday stops like coffee shops and convenience stores, making the need for cash registers, and eventually credit cards much smaller, which is more or less the same concept Johnson wants to bring to J.C. Penney.
Early in the year Penny announced it was changing its pricing structure by replacing its big sale days for an everyday low price system, but the plan hasn't seemed to catch on. The company has experienced a net loss of $163 million in the first quarter.
But Johnson says the loss is just a matter of the buying public getting used to the new order of the store.