SalemNews.com, Salem, MA

Business

July 9, 2014

North Shore paddleboard craze a stroke of luck for related businesses

Latest way to traverse open water growing in popularity

Don’t sit down — you’re not rocking the boat.

Not if you’re paddling a board. If you haven’t been to the water in a while, you might be ignorant of the trend in paddleboards — oversized surfboards that allow mariners to stand, rather than sit, as they paddle across what is, they hope, a calm body of water.

It’s a technique that began in Hawaii in the 1950s, said Aaron Mearns, 32, who teaches both paddleboarding and kayaking. Beach boys wanted a vantage point while working alongside tourists and instructing them in the best ways to handle real surfboards, he explained — so they stood up. The sport spread because the boards have a number of advantages, including allowing the paddler to stay drier than a boat might allow, to get a more commanding view of the surroundings and to get on and off more easily.

Mearns believes in it so much that, along with fiancee Ashley Sikomurski, he’s opened Coast to Coast Paddle on Cabot Street in Beverly.

“It’s been a dream for a while,” he said. The grand opening was June 28, and it’s the first venture into business for both. Products include a mix of paddleboards and kayaks, and beach and surfing accessories, for sale, for rent and for lessons.

Although they expect to do some hiring in the future, the two of them will keep the store open by themselves seven days a week, from 10 a.m. to 7 p.m. Mearns will give lessons at Beverly beaches.

Acknowledging that business and romance often do not mix, Mearns said, “We talked about it. But it’s actually been a lot of fun. We bring different skills to different areas of the business.”

He is optimistic about paddleboarding into the future: “Things are going to go well.”

Text Only | Photo Reprints
Business

AP Video
Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones All Aboard! LIRR Strike Averted Microsoft to Cut Up to 18,000 Jobs Time Warner Rejects Murdoch's Takeover Bid Yellen Says Economy Still Needs Fed Support Cleveland Expects Economic Boom From Lebron Justice Dept. Fines Citigroup $7 Billion Justice Dept. Fines Citigroup $7 Billion Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000 GM Crash Compensation Could Top $1 Billion GM Won't Limit Crash Compensation Funds Justices Rule for Broadcasters in Aereo Fight
NDN Video
Bill Murray Continues To Be Just Bill Murray By Eating Some Free Bill Murray Ice Cream Deja vu: Another NYPD officer choke-holding a suspect Hillary Clinton Blamed Bill's Affair With Monica Lewinsky On Abuse He Suffered As A Child 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Chapter Two: Becoming a first-time director Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl
Comments Trcker