, Salem, MA


June 4, 2014

Topsfield executive runs the show at TD Garden


Latimer wasn’t in the sports industry before coming to Boston with her husband, Jody, with whom she has three school-age sons who play a variety of sports. She worked in fundraising in Washington, D.C., before being hired as a consultant for the opening of the arena. Shortly thereafter, she became director of marketing.

“I just worked my way up from that,” Latimer said.

Latimer does have a background in sports. She attended the University of Rhode Island, where she earned a political science degree on a full basketball scholarship, and she was a starting player her junior and senior years. She was also the team’s captain.

Before becoming TD Garden’s president, she spent six seasons as senior vice president of sales and marketing, overseeing all sales and marketing strategies for the Bruins and TD Garden.

Sports Business Journal named her a “game changer” in 2011. Before that, she launched the arena’s first e-Business department in 1998. She then became vice president of ticketing.

Latimer has also taken part in the arena’s charitable work, serving as executive director of Garden Neighborhood Charities, the arena’s philanthropic arm. She serves on the board of Good Sports, which provides equipment to sports organizations that can’t afford it.

On Monday, she was one of 10 women honored by Strong Women, Strong Girls, a mentoring program for girls in low-income communities.

She does have something to tell young women, she said. Sports taught her a lot: how to multitask, work with others, work under pressure, work with a team, follow directions and lead.

“Sometimes, you have to work with a person you don’t like,” Latimer said.

She has spoken at the Dream Big! Leadership Conference, which aims to empower young women through sports.

“There’s a lot of bright, very competent women out there,” but more of them need to ask for the job or role to get ahead, Latimer said.

“It’s OK,” Latimer said. “You are not being pushy. Don’t be afraid to ask.”

Staff writer Ethan Forman can be reached at 978-338-2673, by email at or on Twitter at @DanverSalemNews.

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