, Salem, MA

July 3, 2013

Business Briefcase

The Salem News

---- — People

South Hamilton resident Darlene Willnow was named director of marketing and communications at The Retirement Financial Center in Danvers. Willnow will be responsible for the day-to-day management of the company’s marketing and branding, advertising, and public relations programs. Willnow graduated magna cum laude with a Bachelor of Science from Salem State University.


Tara Antonucci, marketing director for Bella Sera Bridal in Danvers, has been selected as a fashion blogger for the Northshore Mall. Antonucci, a Peabody resident, will be weighing in with style trends, fashion advice and beauty tips on the mall’s “Style Setter” page.


Brianna Martin joined Elder Service Plan of the North Shore Inc.’s comprehensive interdisciplinary team in the Social Work Department at the PACE Adult Day Health Center and Medical Clinic in Beverly. Martin holds a bachelor’s degree in social work from Endicott College and a master’s degree from Boston College.

Also, Swampscott resident Susan Raiche has been named director of the Senior Care Options Program at Elder Service Plan of the North Shore Inc. in Lynn. Most recently, Raiche served as the assistant director of the Patient Care Clinician Plan for the commonwealth. She is a graduate of the Essex Agricultural and Technical Institute’s Nursing Diploma Program. Elder Service Plan of the North Shore Inc. is a member of the PACE (Program of All-Inclusive Care for the Elderly) Program, a nonprofit organization.


The Salem Council on Aging has received a $45,451 Mobility Assistance Program grant from the Massachusetts Department of Transportation to help the COA purchase a new replacement van. COA vans provide Salem seniors with free, handicapped-accessible, curb-to-curb transportation to and from the COA, medical appointments, food shopping and more. The goal of the MAP program is to support programs and initiatives that ensure a higher standard of living for seniors and individuals living with disabilities throughout Massachusetts.


Lahey Health Behavioral Services’ Student Assistance Program in Peabody has been awarded a $129,750 grant from the 2013 North Shore United Way’s Community Impact Grants. The Student Assistance Program provides counselors, student support and intervention services in five school districts, including Beverly, Hamilton, Wenham and Ipswich.



The School of Visual and Performing Arts at Endicott College in Beverly is one of six institutions that have been granted membership to the National Association of Schools of Art and Design, a national accrediting agency for art and design and related disciplines. Five years have passed from beginning the application process with the first internal drafts to the recent granting of membership, says Visual and Performing Arts Dean Mark Towner about the NASAD application process.


North Shore Medical Center’s Sleep Center in Salem recently received program accreditation for a five-year period from the American Academy of Sleep Medicine, which is a professional medical society for clinicians, researchers and other health care providers in the field of sleep medicine.

New business

Brothers Alex and Tom Castiello recently opened Castiello Bakery, an Italian bakery at 16 Main St. in Danvers. The bakery features old family recipes and pizzas.