SalemNews.com, Salem, MA

Business

October 3, 2012

Bargains out of Africa, right in downtown Peabody

(Continued)

Afro-Americans come to the store as well.

“They want to come in and ask about their roots,” he says, “which is good. But our customers are actually from all races. They’re white, black. They’re from the Carribbean, Haiti. And we like it that way. We want to be able to carry things that all people will like.”

Not all of his products, he notes, are African made.

Some of the African goods are obtained through agents in countries like Nigeria, Tanzania and Kenya. At times, Ezeadichie makes trips back home where he assesses the ever-changing music scene and hunts for new sounds as well as art treasures to display in his shop.

“I came back from a trip about two weeks ago,” he says. “I got the latest CDs and I brought them here.”

His father also made his living as a “trader,” says Ezeadichie. “He taught us this business. And now I’ve taken over for him.”

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