, Salem, MA


September 4, 2013

Fly fishing, clothing store opens in Hamilton

HAMILTON — Fly fishing has been a passion for Matt Kelleher ever since his dad taught him as a young boy.

After years of recreational fishing and working in retail, the Beverly native has opened Capefish Clothing Co. at 28 Bay Road, in the same building as the Black Cow Tap & Grill and Jolie Tea Co.

Kelleher, 40, said the store is devoted to outfitting people with equipment and clothing for a fly-fishing lifestyle.

“I’ve always wanted to open my own fly shop,” Kelleher said.

The store, which opened for business Aug. 14, sells men’s casual outdoor clothing brands, including Vineyard Vines, Mountain Khakis, Patagonia and Simms. It also specializes in fishing gear and packs, including Sage and Scott fly rods and Reo fly lines.

Kelleher hopes to host instruction sessions and guest speakers at the store on topics such as how to tie a fly and basic fly fishing.

“I just want the place to be energetic, fun and cutting-edge,” he said. “I really wanted to have a store with products that I use myself and believe in.”

Kelleher previously worked for Orvis, a chain store that started as a specialty fly-fishing shop but has expanded to include other outdoor products, as well. He said his store is different in that it sells multiple clothing products that people cannot buy in stores here on the North Shore.

“Some people don’t like to shop online,” he said. “There are still people who want to touch and see the products before they buy them.”

Kelleher said the location is perfect, and he is hoping it will be a destination for people across the North Shore.

“It is right on 1A, and you can get to it from everywhere,” he said. “There are no other men’s clothing stores in town.”

Text Only | Photo Reprints

AP Video
Autistic Entrepreneurs Prove Their Mettle Security Firm: Hackers Steal 1.2B Passwords Phelps Signs With New Suit Company Escaping Email: Inspired Vision or Pipe Dream? US Employers Add 209K Jobs, Rate 6.2 Pct US Stocks Plunge, Wiping Out July's Gains Looming Demand Could Undercut Flight Safety Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones
NDN Video
Watch Helicopter Perform Aerial Ballet Can Buckeyes fill Miller's void? Victoria's Secret Models Prove They're in Fighting Shape How Brian Hoyer Stacks Up With Johnny Manziel Crews rescue elderly woman trapped inside flooded minivan Taylor Swift Reveals New Album 1989 is Full-On Pop Man Poses for New Mugshot Photo Wearing Shirt with Old Mugshot Photo On It Disquieting times for Malaysia's 'fish listeners' Caught On Camera: Johnny Manziel Obscene Gesture Rita Ora Embraces the Ice Bucket Challenge Bird surprises soccer player Ashley Young during game Chapter Two: Never too late to become an artist Ice Bucket Challenge Goes Viral, Raises Over $15M For ALS Damaging Winds Stop the Show! In the Cockpit of the Air Force's Elite Squadron Pathologist: Autopsy Shows Teen Repeatedly Shot Christina Aguilera Has a Baby Girl Marvel Fans: Watch Dancing Baby Groot Over and Over! Raw: Protesters, Police Clash in Ferguson Gov. Rick Perry responds to indictment
Comments Trcker