SalemNews.com, Salem, MA

Business

September 4, 2013

A passion for publishing

Page Street publisher Will Kiester, who publishes cookbook for local bakery, lands major distribution deal

Andy and Jackie King, owners of A & J King Artisan Bakers in Salem, have satisfied a lot of customers with their handmade bread.

William Kiester was one of them.

In fact, Kiester, publisher of Page Street Publishing in Salem, liked their bread so much he recently published a cookbook sharing their recipes and techniques, “Baking by Hand: Make the Best Artisanal Bread and Pastries Better Without a Mixer.”

“A & J matches up with some of the best I’ve ever had,” Kiester said. “It’s something I feel the world should know about.”

Finding authors who provoke such a passionate response and helping them to reach a wider audience defines his approach to everything he publishes.

“Really, what we’re doing is going out there and trying to find authors who have a devoted audience that believes in them,” he said. “We’re taking people with talent who should be famous but are falling down on the marketing side, and are putting them out there.”

Kiester believes in scouting and developing talent in the same way the Kings make bread, with a hands-on approach.

“I have a big sign up here that says, ‘Test the product,’” he said. “We go out there and find people we think are cool, have talent, and try some of their recipes — test some of the things they do.”

But Kiester balances his enthusiasm with expertise and looks for endorsements from authorities in a potential author’s field to confirm his belief in their abilities.

Page Street’s approach recently received an endorsement of its own in the form of a distribution deal with Macmillan Publishing, one of the world’s biggest publishers.

“They have an incredible sales force that has opened up and maintains the broadest range of sales channels for any book,” Kiester said. “It was a coup for a start-up. I only had my previous publishing record to recommend me.”

Text Only | Photo Reprints
Business

AP Video
Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000 GM Crash Compensation Could Top $1 Billion GM Won't Limit Crash Compensation Funds Justices Rule for Broadcasters in Aereo Fight Iraqi Strife Fuels Rise in U.S. Gas Prices Harley-Davidson Unveils Electric Motorcycle GM Defect Victims Recount Tragic Accidents GM CEO: Report on Company 'Deeply Troubling' Salmon Migrate by Truck During Calif. Drought
NDN Video
Germany Wins The 2014 FIFA World Cup!!! RAW VIDEO: Stampede injures ten at Georgia World Congress Center Cellphone Video Shows Assault Tracy Morgan released from rehab month after crash LeBron: Move Back to Cleveland 'Exciting' Cleveland welcomes home LeBron Houston Killer Collapses in Court When Read Capital Murder Charges for Allegedly Killing Family of Six Worst Valet Ever Wrecks $500K Lamborghini Glee Star Becca Tobin's Boyfriend Matt Bendik Found Dead in Hotel Aerial fish restocking in Utah ScarJo Channels Marilyn Monroe Obama Responds to Hecklers on Immigration Tiny Hamsters Who Ate Burritos are Back for a Tiny Hedgehog's Party Watch Kelly Ripa Get Soaked! 'Referee' Hands Out Yellow Cards for Social Faux Pas in NYC 2014 Emmy Nominees: 8 Snub Shockers Emma Watson Is Va-Va-Voom in Valentino 7 Infamous Sports Blowouts Argentina tops Holland in World Cup semifinals News flush: Japanese toilet exhibition making a splash
Comments Trcker