SalemNews.com, Salem, MA

Business

May 1, 2013

Author teaches you how to reinvent yourself

SALEM — Author and marketing strategy consultant Dorie Clark got a hard lesson in rebranding herself when she was laid off from her job as a cub political reporter at the former Boston Phoenix on Sept. 10, 2001.

The next day, she was watching CNN as the terror attacks of 9/11 unfolded, sending the economy into a spiral and the world into uncertainty.

“I had to figure out how to make a living, and what was next,” she writes in her just-released book, “Reinventing You: Define Your Brand, Imagine Your Future” (Harvard Business Review Press, 2013).

Clark, a Harvard Business Review author and branding expert, will take her message of professional reinvention to the Enterprise Center at Salem State University tomorrow in a free workshop. It is her second time presenting at the center, for which she has also done consulting work.

Her work with the center stems from meeting its executive director, Christine Sullivan, during a Renaissance Weekend retreat a few years ago. Such invitation-only weekends are designed to build bridges among diverse leaders in various fields.

Clark, a 34-year-old Somerville resident who grew up in North Carolina, had no such road map to personal reinvention that her book offers. She came to New England to attend Smith College in Northampton, and later, she went to Harvard Divinity School.

After being laid off as a reporter, she became a freelancer, frozen out of a staff job as the Internet cut into the newspaper business.

“I realized I needed to come up with a plan B,” Clark said.

By chance, in 2002, she took a job as press secretary for former U.S. Labor Secretary Robert Reich as he ran for Massachusetts governor. Reich didn’t win. And a presidential candidate for whom she was a press secretary never made it out of the primaries. She later ran a nonprofit advocacy group but instead of staying on that career path, she opened her own marketing consulting business.

Text Only | Photo Reprints
Business

AP Video
After Fukushima, Japan Eyes Solar Power New York Auto Show Highlights Latest in Car Tech New York Auto Show Highlights Latest in Car Tech High-flying Tech Stocks a Concern for Investors "Heartbleed" Bug Puts Internet Security at Risk AP Tech Review: Samsung Galaxy S5 Toyota Recalls 1.8M Vehicles in the US Comcast Executive: 'Merger Not a Problem' Microsoft Ends Support for Windows XP Study: Airline Industry Complaints Drop in 2013 Study: Airline Industry Complaints Drop in 2013 Employers Add 192K Jobs; Rate Stays at 6.7 Pct Senators Press Barra About GM's Delay in Recall More Americans See Middle Class Status Slipping GM CEO Faces House Hearing on Recall NHTSA: GM Should 'Fix Vehicles Quickly' GM's CEO Testifies on Faulty Ignition Switches Owner, Families Share Cobalt Stories Jury Selection Begins in Apple-Samsung Case BMW Plans $1 Billion Expansion in South Carolina
NDN Video
Jabari Parker's Top 5 Plays From Duke Career More Manpower Than Ever Expected At 4/20 Rally Raw: Fire Destroys 3 N.J. Beachfront Homes My name is Cocaine Raw: Space X Launches to Space Station Lohan Gets Candid About Her Sex List The 2014 New York Auto Show Meet Johnny Manziel's New Girlfriend Chelsea Clinton Announces Pregnancy Funny: Celebrating Easter with Martha Stewart and Friends Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Man hit with $525 federal fine after he doesn't pay for soda refill Lea Michele & Naya Rivera Feuding? Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper New West, Texas Explosion Video Swim Daily, Throwback Thursday Don't Be A Tattletale: Bad Bullying Tips For Students The trillest thoughts on marijuana "RHOA" Star Charged With Battery
Comments Trcker