SalemNews.com, Salem, MA

Business

September 11, 2013

Enchanted witch shop in Salem has that Cabot magic

SALEM — Salem witch Laurie Cabot likes to tell the story of how she went to Cleveland in 1976, at the behest of a Boston radio station, to help the Red Sox break a 10-game losing streak.

“So I did exactly what we do — I did magic,” Cabot said. “I did an energy thing where you connect everyone together so they would work at their peak level.”

Magic or not, the Red Sox won the game, and Cabot made the headlines.

In the years since she has often been in the headlines, but last year she closed her latest witch shop on Pickering Wharf and moved to an online business. Now that is changing again.

Cabot, now 80, has found a new home at a new shop called Enchanted, which opened at Pickering Wharf in July. The shop is selling Cabot’s hand-crafted products — she creates her own perfumes and incense, spell kits and candles — and providing her with a space to give psychic readings and teach classes.

The shop is owned by Malcolm Porter of Maine and Chris LeVasseur of Lynn. Porter is a member of the High Council of the Cabot Kent Hermetic Temple, a temple of witchcraft that conducts many of its events at the Moose Lodge in Salem. LeVasseur took witchcraft classes with Cabot and worked in a couple of her shops over the years. He is now a high priest in the Cabot tradition.

“He knows a great deal about magic, how to use herbs and potions and magic wands,” Cabot said.

In 2009, LeVasseur started an online store for witchcraft products and approached Cabot to see if she was interested in putting some of her wares online, “and it kind of went from there,” LeVasseur said.

Now he’s expanded to a physical store on Pickering Wharf, and Cabot has agreed to be part of it, though she said she is no longer interested in owning or running a shop.

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