Cabot, of course, opened what she says was the first witch shop in the country in 1970 on Derby Street in Salem. At the time, she said, there was nothing like it.
“You could hardly find an herb shop; you couldn’t find anything,” she said. “We created everything from our knowledge.”
Because there were no vendors for many of the items she sold in her shop, she had to create a lot of them on her own, she said.
“There was a lot of opposition to it from the fundamentalists,” Cabot said, “and there wasn’t a lot of support because people didn’t know we were a legal religion. Even the police didn’t know that.”
Business got a big boost in 1977, however, when Gov. Mike Dukakis proclaimed her the official witch of Salem.
The store had various incarnations and locations over the years, moving from Derby Street to Essex Street and later to Pickering Wharf. Her most recent store, The Official Witch Shoppe, closed in January 2012 but still has a large online presence featuring Cabot’s products.
While Cabot may have opened the first witch shop in Witch City, today there are plenty of others.
“Competition is good,” Cabot said. “If you go for antiques, you usually see several antique shops in the same area. There is a reason for that, you know. Yes, we have a lot of witch shops. Very few of them create their own magic, you know. They usually buy it from vendors that have popped up over the years, finding it popular, because there are witch shops across the country as well.
“But there is nothing like Enchanted,” she said, “because Enchanted has magical tools which are made specifically by the Cabot witches who really know the science and really know the depth of magic that can be used by even ‘muggles,’ ordinary persons.”