SalemNews.com, Salem, MA

Business

September 11, 2013

Enchanted witch shop in Salem has that Cabot magic

(Continued)

Cabot, of course, opened what she says was the first witch shop in the country in 1970 on Derby Street in Salem. At the time, she said, there was nothing like it.

“You could hardly find an herb shop; you couldn’t find anything,” she said. “We created everything from our knowledge.”

Because there were no vendors for many of the items she sold in her shop, she had to create a lot of them on her own, she said.

“There was a lot of opposition to it from the fundamentalists,” Cabot said, “and there wasn’t a lot of support because people didn’t know we were a legal religion. Even the police didn’t know that.”

Business got a big boost in 1977, however, when Gov. Mike Dukakis proclaimed her the official witch of Salem.

The store had various incarnations and locations over the years, moving from Derby Street to Essex Street and later to Pickering Wharf. Her most recent store, The Official Witch Shoppe, closed in January 2012 but still has a large online presence featuring Cabot’s products.

While Cabot may have opened the first witch shop in Witch City, today there are plenty of others.

“Competition is good,” Cabot said. “If you go for antiques, you usually see several antique shops in the same area. There is a reason for that, you know. Yes, we have a lot of witch shops. Very few of them create their own magic, you know. They usually buy it from vendors that have popped up over the years, finding it popular, because there are witch shops across the country as well.

“But there is nothing like Enchanted,” she said, “because Enchanted has magical tools which are made specifically by the Cabot witches who really know the science and really know the depth of magic that can be used by even ‘muggles,’ ordinary persons.”

Text Only | Photo Reprints
Business

AP Video
Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones All Aboard! LIRR Strike Averted Microsoft to Cut Up to 18,000 Jobs Time Warner Rejects Murdoch's Takeover Bid Yellen Says Economy Still Needs Fed Support Cleveland Expects Economic Boom From Lebron Justice Dept. Fines Citigroup $7 Billion Justice Dept. Fines Citigroup $7 Billion Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000 GM Crash Compensation Could Top $1 Billion GM Won't Limit Crash Compensation Funds
NDN Video
'Hunger Games: Mockingjay Part 1' Sneak Peek GMA: Dog passes out from excitment to see owner Chapter Two: Designing for Naomi Watts Baseball Hall of Famers Inducted Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH) She's Back! See Paris Hilton's New Carl's Jr. Ad Big Weekend For Atlanta Braves In Cooperstown - @TheBuzzeronFox Chapter Two: Becoming a first-time director What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth Bradley Cooper Explains His Voice in 'Guardians of the Galaxy' Deja vu: Another NYPD officer choke-holding a suspect 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years
Comments Trcker