SalemNews.com, Salem, MA

Business

September 11, 2013

Shaking things up Salem company specializes in all-natural cocktail mixes

SALEM — A recent afternoon found Mark Mahoney and his coworkers sitting around a conference table, discussing business as they sipped icy concoctions from small taster cups. Their Norman Street office, decorated with tiki figures and a surfboard, is equipped with a bar, fully stocked with cocktail mixes.

It’s all business for Mahoney, who sells nearly 150,000 cases — that’s 2 million servings — of all-natural cocktail mixes a year.

The Powell & Mahoney brand specializes in cocktail mixes — bloody mary, cosmopolitan, lemon sour, margarita, mojito and a slate of others — that are made in small batches with all-natural ingredients. That means cane sugar, natural juices and juice concentrates, and flavorings such as ginger root and extracts — no artificial colors or flavors, Mahoney said.

“We felt when we launched that the product had to be the best product in that category,” he said.

Mahoney started Maui Beverages, a successful business that makes bases for smoothies and blended drinks, 12 years ago. He branched into cocktail mixes when Brian Powell, a former competitor in the beverage business, approached him with a business plan three and a half years ago.

The duo purchased a bottling plant in Vermont in 2012 and expanded the facility to handle increased production. Powell works out of Philadelphia and is in charge of sales for Powell & Mahoney.

Powell & Mahoney mixes are made in 200-gallon batches, which allows the temperature and other variables to be closely monitored, Mahoney said.

Making the product themselves also enables Powell & Mahoney to offer their mixes at an affordable price — usually $6.99 a bottle.

“It’s approachable ... an affordable luxury,” said Mahoney. “Our biggest challenge is to get people to taste it. But once they taste it, we have a customer.”

Powell & Mahoney mixes are distributed in U.S. and Canadian retail outlets, including liquor stores, food markets, the Courtyard By Marriott hotel chain and Whole Foods supermarkets on the East Coast.

Text Only | Photo Reprints
Business

AP Video
After Fukushima, Japan Eyes Solar Power New York Auto Show Highlights Latest in Car Tech New York Auto Show Highlights Latest in Car Tech High-flying Tech Stocks a Concern for Investors "Heartbleed" Bug Puts Internet Security at Risk AP Tech Review: Samsung Galaxy S5 Toyota Recalls 1.8M Vehicles in the US Comcast Executive: 'Merger Not a Problem' Microsoft Ends Support for Windows XP Study: Airline Industry Complaints Drop in 2013 Study: Airline Industry Complaints Drop in 2013 Employers Add 192K Jobs; Rate Stays at 6.7 Pct Senators Press Barra About GM's Delay in Recall More Americans See Middle Class Status Slipping GM CEO Faces House Hearing on Recall NHTSA: GM Should 'Fix Vehicles Quickly' GM's CEO Testifies on Faulty Ignition Switches Owner, Families Share Cobalt Stories Jury Selection Begins in Apple-Samsung Case BMW Plans $1 Billion Expansion in South Carolina
NDN Video
Jenny McCarthy Engaged to "New Kid" Kate and Will Land in Oz Boston Bomb Scare Defendant Appears in Court Bay Area Teen Gets Prom Date With Help From 'Breaking Bad' Star Behind The Tanlines Jersey Strong Part 1 WATCH: Women Fight To Marry Prince Harry! O’Reilly Launches Preemptive Strike Against CBS Pixar Unveils Easter Eggs From its Biggest Movies Baby Sloths Squeak for Their Cuddle Partners in Adorable Video Miley Cyrus Hospitalized After Severe Reaction To Medicine Raw: Ferry Sinks Off South Korean Coast Toddler climbs into vending machine 8-year-old Boy Gets His Wish: Fly Like Iron Man Much-Anticipated 'Gone Girl' Trailer Finally Debuts! (VIDEO) Dog and Toddler Wear Matching Outfits in Adorable Photo Series VP Biden: "World witnesses ordinary citizens doing extraordinary things" It's Official! Michael Strahan Joins "GMA" Blood Moon Time-lapse Actress Lake Bell Goes Topless The Five Weirdest Local Taxes in America
Comments Trcker