SalemNews.com, Salem, MA

Business

August 29, 2012

Helping businesses get to the next level

Christine Sullivan is all business.

As chief executive officer of the Enterprise Center at Salem State University, she runs an incubator and resource for small business development. It’s something she knows about firsthand. For 16 years, she had her own small business, Hawthorne Associates, a marketing, advertising and public relations firm.

Each fall, she organizes a series of workshops, panel discussions and peer groups where businesspeople can hear from experts — including each other — about topics ranging from marketing and cash flow to preparing for retirement. She chatted with The Salem News recently about this fall’s program.

Are all your workshops for small businesses? I see you also have programs for young professionals and nonprofit organizations.

We try to cover a range of issues, but our major focus is on small businesses, in all stages of their development. So if you’re a startup, we can help you. If you’re growing and need to learn to grow a business — to get to the next level in your business — wherever you are in your development, we can help. We offer such a wide variety of programs, if you’ve got any issues — planning, financing, transition — you will find something that will help you.

How is a small business defined?

The Small Business Administration legal definition is fewer than 500 employees, and $10 million or $15 million in revenue. But that would be a big business here on the North Shore.

When did the Enterprise Center open?

It opened in 1999. It is affiliated with Salem State University and is located on the central campus. We have a 53,000-square-foot office building with 45 business and nonprofit tenants. But our view is we should be able to help any small business on the North Shore, and we have thrown open our doors. This past year, we ran 70 workshops. I expect by the end of this year we’ll have 6,000 registrations for these programs, (representing) 4,000 to 5,000 businesses — a lot.

Text Only | Photo Reprints
Business

AP Video
Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones All Aboard! LIRR Strike Averted Microsoft to Cut Up to 18,000 Jobs Time Warner Rejects Murdoch's Takeover Bid Yellen Says Economy Still Needs Fed Support Cleveland Expects Economic Boom From Lebron Justice Dept. Fines Citigroup $7 Billion Justice Dept. Fines Citigroup $7 Billion Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000 GM Crash Compensation Could Top $1 Billion GM Won't Limit Crash Compensation Funds Justices Rule for Broadcasters in Aereo Fight
NDN Video
Bill Murray Continues To Be Just Bill Murray By Eating Some Free Bill Murray Ice Cream Deja vu: Another NYPD officer choke-holding a suspect Hillary Clinton Blamed Bill's Affair With Monica Lewinsky On Abuse He Suffered As A Child 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now! Reports: Ravens RB Ray Rice Suspended For 1st 2 Games Of The Season Chapter Two: Becoming a first-time director Air Algerie plane with 119 on board missing over Mali Diamond Stone, Malik Newman, Josh Jackson and others showcase talent Free Arturo - The World's Saddest Polar Bear A Look Back at Batman On Film Through The Years LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl
Comments Trcker