SalemNews.com, Salem, MA

Business

April 2, 2014

Businesses gain speed

Running shops grow as participation in sport increases

(Continued)

New England Running Company’s Monesky, 56, of Beverly, says the sport is gaining popularity because of a growing desire to get fit with others in 5K road races or fun runs that people are just happy to finish. Local running clubs like Wicked Running Club of Salem (wickedrunningclub.org), for example, hold a variety of group runs for its members, plus various races throughout the season.

Menosky, who hails from Youngstown, Ohio, was a competitive miler in the mid-1970s and 1980s until a car accident in 1987 ended his running career. He stayed involved in the sport, first working in sales and marketing for running-shoe maker Asics from 1990 until 1997, then as a buyer for Marathon Sports until 2003.

Menosky opened his store 11 years ago to capitalize on what he saw as an untapped market on the North Shore. Business has been steady, he said, partially because the shop gets involved in the community. His store sponsors a series of road races, from the Frosty Four on New Year’s Day to the Wild Turkey 5-mile Run in the fall.

The store’s expansion will allow it to carry more shoe brands for trail runners, who account for 5 percent of the shop’s business. About a quarter of his business comes from walkers.

Another way a small specialty store can distance itself from big competitors is through customer service, by helping with fit, analyzing a runner’s gait, and locating the right pair of running socks, Menosky said. A good running shoe, which will last 400 to 500 miles, costs about $100.

“We also allow (customers) to go outside for a little test drive,” Menosky said.

At Greater Boston Running Company’s new store in Swampscott, you don’t have to run outside to try out the shoe. The store offers a free gait analysis on a treadmill.

Text Only | Photo Reprints
Business

AP Video
Six Indicted in StubHub Hacking Scheme Trump: DC Hotel Will Be Among World's Best AP Review: Amazon Fire Adds Spark to Smartphones All Aboard! LIRR Strike Averted Microsoft to Cut Up to 18,000 Jobs Time Warner Rejects Murdoch's Takeover Bid Yellen Says Economy Still Needs Fed Support Cleveland Expects Economic Boom From Lebron Justice Dept. Fines Citigroup $7 Billion Justice Dept. Fines Citigroup $7 Billion Downside of Low Mortgage Rates? Less Selling Cupcake Shop Crumbs Shuttering All Its Stores San Francisco Prepares for Soda Battle Dow Breaks Record 17,000 GM Crash Compensation Could Top $1 Billion GM Won't Limit Crash Compensation Funds Justices Rule for Broadcasters in Aereo Fight
NDN Video
LeBron James -- Dropped $2k On Cupcake Apology ... Proceeds To Benefit Charity Snoop Dogg Says He Smoked Weed at the White House Raw: Fight Breaks Out in Ukraine Parliament Chris Pratt Interrupts Interview To French Braid Intern's Hair Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Whoa! Watch "Housewives" Star Do the Unthinkable LeBron apologizes to neighbors with cupcakes Justin Bieber In Calvin Klein Underwear Shoot Samsung Pre-Trolls The IPhone 6 With New Ad Jimmy Kimmel Introduces His Baby Girl Swim Daily, Nina Agdal in the Cook Islands Guilty Dog Apologizes to Baby for Stealing Her Toy Prince George Turns 1 and is Already a Trendsetter Train Collides With Semi Truck Carrying Lighter Fluid Kanye West Tells-All on Wedding in "GQ" Interview Tony Dungy Weighs in on Michael Sam Scarlett Johansson Set To Marry In August New Star Wars Episode XII X-Wing Revealed Obama: Putin must push separatists to aid MH17 probe Michigan inmates no longer allowed to wear orange due to 'OITNB'
Comments Trcker