SalemNews.com, Salem, MA

Business

April 2, 2014

Businesses gain speed

Running shops grow as participation in sport increases

(Continued)

“We want to sell you the right running shoe,” Reily said.

Greater Boston Running Company has stores in Andover, Hingham, Lexington, Newburyport and Newton. The group is part of a chain of affiliated stores that Indianapolis-based athletic retailer Finish Line acquired in September 2011 for $8.5 million, according to a press release. The chain had annual sales of $19 million in 2011.

The Swampscott store opened at the former Athlete’s Corner athletic shop. Reily said customers lined up outside when the shop opened.

“There was such a need here,” he said. “It felt like a natural fit, and we would do well. We were overwhelmed by the reception.”

Like New England Running Company, the store in Swampscott is trying to build a community of runners, offering group runs where “nobody’s left behind,” Reily said.

Staff writer Ethan Forman can be reached at 978-338-2673, by email at eforman@salemnews.com or on Twitter at @DanverSalemNews.

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