“We want to sell you the right running shoe,” Reily said.
Greater Boston Running Company has stores in Andover, Hingham, Lexington, Newburyport and Newton. The group is part of a chain of affiliated stores that Indianapolis-based athletic retailer Finish Line acquired in September 2011 for $8.5 million, according to a press release. The chain had annual sales of $19 million in 2011.
The Swampscott store opened at the former Athlete’s Corner athletic shop. Reily said customers lined up outside when the shop opened.
“There was such a need here,” he said. “It felt like a natural fit, and we would do well. We were overwhelmed by the reception.”
Like New England Running Company, the store in Swampscott is trying to build a community of runners, offering group runs where “nobody’s left behind,” Reily said.
Staff writer Ethan Forman can be reached at 978-338-2673, by email at email@example.com or on Twitter at @DanverSalemNews.