SalemNews.com, Salem, MA

January 29, 2014

Business calendar


The Salem News

---- — Wednesday, Jan. 29

State of the City Breakfast Forum, 7 to 9 a.m., Holiday Inn, 1 Newbury St., Peabody. Rescheduled date for Peabody Area Chamber of Commerce’s annual forum with Mayor Ted Bettencourt, who will discuss recent achievements, upcoming economic development projects, and investment and building progress. All local business professionals invited for networking and a full breakfast. $30 PACC members, $40 nonmembers. Limited seats available. Reserve a spot at 978-531-0384 or pcc@peabodychamber.com.

Business After Hours, 5:30 to 7:30 p.m., Making a Difference in Peabody, Inc., 49 Lowell St. Peabody Area Chamber of Commerce and Mayor Ted Bettencourt will celebrate the new offices of Making a Difference in Peabody with a ribbon-cutting ceremony, followed by a traditional Business After Hours gathering. Free/PACC members, $10/nonmembers. Details and registration at peabodychamber.com.

Thursday, Jan. 30

Coffee Connection: Salem, 7:30 to 9 a.m., Denise Kent Law Group, 15 Church St., Salem. Salem Chamber of Commerce presents a morning of networking at Denise Kent Law. Coffee Connections provide businesses the opportunity to meet, connect and do business with other Chamber members. Free/members, $20/nonmembers. Reserve a spot at 978-744-0004 or info@salem-chamber.org.

Coffee Connection: Beverly, 8 to 9 a.m., Harborlight Community Partners, 283 Elliott St., Beverly. The Greater Beverly Chamber of Commerce and Harborlight Community Partners will host a Coffee Connection with coffee and networking. Reserve a spot at rfoster@greaterbeverlychamber.com or 978-232-9559. For details, visit www.greaterbeverlychamber.com.

Marketing and PR on a Dime, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn about low-cost public relations and marketing tactics that small- to medium-sized firms can implement themselves. Hear about real-world cases and the tools to put together a basic PR plan, including social media, speaking opportunities and in-house events. Speaker: Susan Shelby, CEO, Rhino PR. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Friday, Jan. 31

Eighth Annual North of Boston Tourism Summit, 7:30 a.m., DoubleTree by Hilton Boston North Shore, 50 Ferncroft Road, Danvers. This year’s theme of North of Boston Convention & Visitors Bureau’s eighth annual North of Boston Tourism Summit is “Keep Calm and Market On.” Sessions include “Working with the Travel Media,” “Making Movies,” “Co-Op Advertising/FAMs Explained” and “What is Your Brand Story.” More than 125 industry professionals representing the region’s tourism-oriented businesses, organizations and agencies will be in attendance. Registration pricing is $60 for NBCVB members, $70 for nonmembers and $45 for students. Details and reservations at 978-465-6555 or www.northofboston.org.

Monday, Feb. 3

Executive Lunch & Learn, noon to 1:30 p.m., Finz Seafood & Grill, 76 Wharf St., Salem. Salem Chamber of Commerce event will focus on the impact of a minimum wage increase on small business, with featured speakers Jon Hurst, CEO of the Retailers Association of Massachusetts, and Bob Luz, president and CEO of the Massachusetts Restaurant Association. $25 Chamber members, $35 nonmembers. To reserve a seat or become an event sponsor, contact the Salem Chamber of Commerce at 978-744-0004 or info@salem-chamber.org.

Tuesday, Feb. 4

Financing Your Business, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Credit quality, cash flow and collateral are key to financing a business. Learn from a banking and consulting expert about how a lender looks at a loan request. Presentation will focus on preparing one’s existing business or startup venture for financing. Sources of capital, including SBA guaranteed bank loans, will be discussed. Speaker: Paul J. Shaughnessy, Lincoln Consulting Group Inc. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Wednesday, Feb. 5

North Shore Chamber of Commerce Executive Breakfast Forum, 7:15 a.m., DoubleTree by Hilton Hotel, 50 Ferncroft Road, Danvers. Learn how the FEMA flood map changes will impact business and residential property on the North Shore. Speakers: Wendi Goldsmith, founder and CEO, Bioengineering Group; and Ed Thomas, president, Natural Hazard Mitigation Association. Networking begins at 7:15 a.m., followed by the program from 8 to 9 a.m. Breakfast admission: $37 Chamber member, $57 nonmember. Also, Goldsmith and Thomas will present a special forum from 9:15 to 11:15 a.m. called "FEMA Maps and the North Shore: What’s up besides the cost?” Forum admission: $49 Chamber member, $99 nonmember. Pre-registration required for both events. Details and registration at 978-774-8565 or www.northshorechamber.org.

Thursday, Feb. 6

How Customer Feedback Can Grow Your Business, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Business owners can learn how to listen to, track, interpret and use customer satisfaction to help grow their business. Speaker: Amanda Venier, coach and consultant, Iona Pathways. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

New Member Reception, 4:30 to 6 p.m., Timothy’s Grill, 225 Newbury St., Danvers. The Greater Beverly Chamber of Commerce’s New Member Reception includes networking, food, drinks and an opportunity to meet the Chamber’s newest members. Reserve a spot at rfoster@greaterbeverlychamber.com or 978-232-9559. For details, visit www.greaterbeverlychamber.com.

Tuesday, Feb. 11

Marblehead State of the Town breakfast, 8 a.m., The Landing Restaurant, 81 Front St., Marblehead. Marblehead Chamber of Commerce presents the Marblehead State of the Town breakfast and networking reception. Celebrate the town, hear updates from legislators, and network with Chamber members. $15/Chamber member, $20/nonmember. Registration required at www.marbleheadchamber.org or 781-631-2868.

The Business of Sustainability, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Sustainable and clean technology businesses represent one of the fastest growing sectors in the state. Learn what “sustainability” means, what kinds of companies are practicing sustainability, and how to become an attractive vendor to penetrate the growing sector. Speakers: Darcy Immerman, senior vice president, AECOM Inc.; and Pam Catoe-Narvaez, senior program manager, Applied Materials Inc. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Wednesday, Feb. 12

Networking Before Nine: Leads Referral Group, 7:30 to 9 a.m., Burton’s Grill, 210 Andover St., Peabody. Leads referral group. Bring two business cards. One-on-one meeting with another attendee will be arranged before you leave, and members receive participant list for follow-up. $10 nonmembers, free for PACC members, call 978-531-0384 or visit www.peabodychamber.com.

North Shore Technology Council: Meet and Mingle, 5:30 to 8 p.m., Hawthorne Hotel, 18 Washington St., Salem. Networking with council members and guests. Free/NSTC members, $25/nonmembers. Register at nstc.org.

Thursday, Feb. 13

Toastmasters Club of Beverly, 7:30 a.m., Acapulco’s Family Mexican Restaurant, Cummings Center, Beverly. Contact Roberta at 617-755-6331, or visit www.beverlytoastmasters.org for more information.

North Shore Chamber Seminar, 8 to 9:30 a.m., North Shore Chamber of Commerce, 5 Cherry Hill Drive, Suite 100, Danvers. North Shore Chamber of Commerce presents a seminar featuring Eileen Lubas of The Longevity Connection, a resource for caregivers in Massachusetts. $25 Chamber member, $50 nonmember. Register at www.northshorechamber.org or 978-774-8565.

The E Challenge: Employee to Entrepreneur, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop leaders will show how to evaluate risks, rewards and opportunities involved in the next career move. Leave the session with a scorecard that identifies one’s strengths and weaknesses and how they play a critical role in making this life changing decision. Speakers: Beth Goldstein, founder, Marketing Edge Consulting Group; Anne J. Bresnahan and Maureen Weisner, co-founders, KICK-START Your Transition. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

BackTalk Toastmasters Club meeting, 7:15 to 9:15 p.m., Brooksby Village, MacIntosh Building, second floor music room, 300 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. backtalktoastmasters@gmail.com.

Tuesday, Feb. 25

How to Energize Your Employees, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how the tasks given to one’s employees influence their work habits, then learn how to adjust one’s management style to energize employees to generate greater results for one’s business. Speaker: Herb Selesnick, president, Sterling & Selesnick. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Wednesday, Feb. 26

Leadership Insights Series: Scaling Your Business, 7 to 9 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. North Shore Technology Council breakfast features an interactive workshop called “Scaling Your Business: Operational Playbooks that Work.” Using case studies from a 30-year career spent building businesses in the U.S. and U.K., Ian Smith, CEO of The Portfolio Partnership, will explain how to operate and scale a business smartly and transform yourvision into a remarkable business. Bring questions. Networking and continental breakfast at 7 a.m., followed by the program at 7:45 a.m. $25 NSTC members, $50 nonmembers. Register at www.nstc.org.

Thursday, Feb. 27

Toastmasters Club of Beverly, 7:30 a.m., Acapulco’s Family Mexican Restaurant, Cummings Center, Beverly. Contact Roberta at 617-755-6331, or visit www.beverlytoastmasters.org for more information.

The Business Scorecard: A Way to Track Profitability, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. There are four to six metrics that can help any company track its profitability. Workshop presents the “four charts” program, and how to find the four to six key metrics that should be monitored regularly. Speaker: Hugh Glazer, business adviser, The WinterView Group. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Lunch & Leads, noon to 1:30 p.m., Stonewood Tavern, 139 Lynnfield St., Peabody. Peabody Area Chamber of Commerce event for attendees to sample the menu of a member restaurant and meet with other chamber members. Attendees should come prepared to share a 60-second elevator pitch. $17/PACC members, $30/ nonmembers. Advance reservations required at www.peabodychamber.com.

LOVE TO GIVE Fashion Show and Marketplace, 6 to 9 p.m., Garden Terrace Room, Danversport Yacht Club, 161 Elliott St., Danvers. North Shore Women In Business fashion show, raffles, shopping and cocktails. Admission is $40. Event supports North Shore Women In Business, a local women’s organization. 781-484-6368 or info@NSWIB.org.

Friday, Feb. 28

How to Cultivate Big Donors, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Hear from experts about the do’s and don’ts of working with big donors; how to approach solicitations; and the lessons learned. Speakers: Paula Vogel, director of planned giving/major gifts, YMCA of the North Shore; and Eileen O’Brien, associate vice president, institutional advancement, Salem State University. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Tuesday, March 4

Making the Most of LinkedIn, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop on creating personal and company LinkedIn profiles that work; searching for prospects; becoming a ‘voice of authority’ in one’s field; working one’s profile and networking for less than 15 minutes a day; and more. Speaker: Judy Parisella, Cloud Marketing consultant. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Thursday, March 6

Making Technology Less Intimidating and More Productive, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Information technology can drive revenue, mitigate risks and reduce costs. Become a more informed and confident IT buyer. Learn about IT solutions that can change IT from an expense to a profit center for a business. Speaker: Marc Arbsesman, chief information officer, Throttlenet Technology. Free. Details and registration at enterprisectr.org, or contact Will Neely at wneely@enterprisectr.org or 978-542-7528 for more information.

Saturday, March 8

Health & Wellness Expo, 10 a.m. to 3 p.m., Northshore Mall, 210 Andover St., Peabody. The Peabody, Greater Beverly and Salem Chamber of Commerce present the 10th annual Health & Wellness Expo for businesses to showcase their health and wellness services; generate leads; set up appointments; build customer relationships; connect with thousands of North Shore residents; and provide free demonstrations or screenings. For details or to purchase an exhibitor space, visit www.peabodychamber.com. Early bird discount available through Jan. 30.

Tuesday, March 11

Ten Super Apps & Tech Fools For Your Business, 7 to 8:30 p.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn about some new apps that are proven winners (most of them free or inexpensive) that can make one’s professional life easier, more focused and effective. Speaker: Paul Michaels, CEO, Man Mountain Productions. Free. Details and registration at enterprisectr.org or 978-542-7528.

THURSDAY, MARCH 13

2014 North Shore Business to Business Expo, 8 a.m. to 4 p.m., DoubleTree by Hilton Hotel, Grand Ballroom, 50 Ferncroft Road, Danvers. North Shore Chamber of Commerce’s North Shore Business to Business Expo features more than 100 exhibit booths and 2,500 business executives in attendance. Tickets, sponsorship opportunities and details available at www.northshorechamber.org/expo or 978-774-8565.

Tuesday, March 18

Internet Marketing, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how to track marketing and sales progress through web analytics. Workshop will cover natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building an email list to reach one’s target market. Speaker: Carol Sanger, The Web Division. Free. Details and registration at enterprisectr.org or 978-542-7528.

Thursday, March 20

Is Your Website Up To Speed?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Think about how the content on your site is organized, how the site supports your brand image, and whether it works with other digital assets, like email and social media, to engage your audience. Workshop provides insights on effective sites and what the market demands in 2014. Speaker: Mike Flint, owner and principal, Metropolis Creative. Free. Details and registration at enterprisectr.org or 978-542-7528.

Tuesday, March 25

Is Online Advertising Right For You?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Businesses of all sizes are advertising on Facebook, Twitter, Google, and multiple other platforms to get the word out, find customers and close the deal. But some platforms return better results than others. Hear two online advertising experts discuss the pros and cons of different platforms, and the best solution for you and your business. Speakers: Tom Stirling, president and CEO, Stirling Technologies; Brian Hanna, senior project manager, Stirling Technologies. Free. Details and registration at enterprisectr.org or 978-542-7528.

Wednesday, April 30

Business After Hours, 5:30 to 7:30 p.m., Landry Home Decorating, 53 Lowell St., Peabody. Peabody Area Chamber of Commerce and Landry Home Decorating host an after hours event with informal networking in a relaxed setting. Free/PACC members, $10 nonmembers. events@peabodychamber.com.