SalemNews.com, Salem, MA

Business

May 8, 2013

Image rehab

Hathorne Hill designed to make patients feel at home

The newest set of Danvers “neighborhoods” are called Orchard, Putnam and Endicott.

These neighborhoods are really areas within the new $14 million, 72,000-square-foot Hathorne Hill rehabilitation care center, which aims to create a homelike setting for its guests rehabbing from an injury, illness or surgery or in need of long-term care.

“Welcome to the neighborhood of three neighborhoods of 40 beds each,” said Christine Baldini, the administrator and project manager for Hathorne Hill, describing the layout of the facility.

Hathorne Hill opened in February, replacing the former Cedar Glen Nursing Home on Summer Street, and employs 140. The skilled nursing facility is one of the last projects to be developed as part of the redevelopment of the former Danvers State Hospital site, though a senior condominium project farther up the hill is still ongoing.

From the outside, Hathorne Hill looks like a ranch home. The building is built into the side of a hill, so one side has a single floor, while another has two floors, giving it a low profile to the ground.

The facility has 120 beds, 36 of which are private rooms. The rest are called “semiprivate shared suites,” two beds that share a bathroom but are separated by a wall to give one a sense of privacy. Rooms are set in neighborhoods and pods instead of on floors of long corridors. Comfy couches, large-screen TVs, fireplaces, upholstered furniture, bookshelves and artwork help guests feel at home.

There are wood floors throughout and enclosed outdoor courtyards. At the large rehab gym, patients can gain strength and mobility and learn how to do laundry again using real washers and dryers. There’s even a salon where patients can get a manicure and a facial.

“Our concept was to design something that had a hotel-like concept and feel,” said Peter Middlemass, a vice president of sales and marketing for Genesis HealthCare. He said baby boomers demand hotel amenities like Wi-Fi throughout the facility.

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