SalemNews.com, Salem, MA

January 30, 2013

Business calendar


The Salem News

---- — Wednesday, Jan. 30

Mayor’s State of the City Breakfast, 7:30 to 9 a.m., Holiday Inn-Peabody, 1 Newbury St., Route 1 north. Join more than 150 business owners and leaders for Mayor Ted Bettencourt’s midterm address, when he reflects on his first year in office and his vision and plans for the city. Attendees will gain an understanding of the current business environment and the challenges of managing fiscal responsibility during difficult economic circumstances. Registration opens at 7 a.m. Full breakfast served. $25/chamber members, $35/nonmembers. Advance reservations required at https://secure2.chambermaster.com/directory/jsp/events/dlg/Public_AddReg.jsp?ccid=340&eventid=1524.

Thursday, Jan. 31

What’s Involved in Selling Internationally, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Workshop will discuss how to think through the process of expanding a business into international markets and how to access specific help that’s available. Speakers: Kenneth R. Brown, executive director, Massachusetts Office of International Trade and Investment, and Paula Murphy, director, Massachusetts Export Center. The presenters represent two of the commonwealth’s major international trade agencies. Co-sponsored by the Massachusetts Small Business Development Center and the North Shore Alliance for Economic Development. Free. Register at http://enterprisectr.org.

Lunch & Leads, noon to 1:30 p.m., Scosso Restaurant and Bar, Northshore Mall, 210 Andover St., Peabody. Peabody Area Chamber of Commerce hosts event for attendees to sample Scosso’s menu and network with fellow chamber members. Attendees should be prepared to share a 60-second “elevator pitch” and information about their business. Registered attendees will receive a participant list with contact names and addresses. Speaker: Walter Manninen, Small Business Development Center. $17/PACC members, $30/nonmembers. www.peabodychamber.com.

Friday, Feb. 1

Seventh annual Tourism Summit, 7:30 a.m. to 4 p.m., Boston Marriott Peabody, 8A Centennial Drive, Peabody. Features breakfast keynote speaker Thomas P. Glynn, chief executive officer and executive director of Massport. Breakout sessions on destination marketing; North of Boston visitor center network; tourism challenges, trends and opportunities; and the role for paper-based marketing materials in a digital world. Also, Tourism U topics by MOTT include social media fundamentals and best practices, the importance of tourism in one’s own community, how to market tourism to business partners and stakeholders, and how to compete and grow in market share. Free admission to Tourism U. Registration and marketing, 7:30 to 8:30 a.m.; breakfast and keynote address, 8:30 to 9:45 a.m.; concurrent breakout sessions, 10 a.m. to 12:15 p.m.; lunch and keynote address, 12:30 to 1:45 p.m.; MOTT Tourism U, 2 to 4 p.m. Registration at 978-465-6555 or https://prod.mkat.com/mktixrun/shared/mknporun?dir=nob.MKT-105.NOBCVB-E28080&Event=NOBCVB-E28080&page=mkeventregisterfrm.jsp.

North Shore Business Forum: Aging Parents and You, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Attorney Julie Low of Beverly will speak about actions that adult children of aging parents can take to help prepare their parents for the possibility of long-term care, the essential legal documents every aging parent should have and why, and when an adult child should begin a discussion of long-term care needs with parents. $11 admission includes continental breakfast. www.nsbforum.org.

Tuesday, Feb. 5

Business Legal Issues, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Ensure the smooth flow of business by choosing the appropriate legal structure, obtaining permits and licenses, and protecting business assets. Although formal legal advice cannot be offered, the workshop will provide guidelines for a new venture. Speaker: William D. Norman, Esq., LeClairRyan. Free. Sponsored by the Massachusetts Small Business Development Center. Register at http://enterprisectr.org.

Wednesday, Feb. 6

North Shore Chamber of Commerce Executive Breakfast Forum, 7:15 a.m., DoubleTree by Hilton Boston North Shore Hotel, 50 Ferncroft Road, Danvers. Features a talk by Footprint Power CEO Peter Furniss, titled “Update on the new Gas Fired Power Plant at Salem Harbor Station.” Register at https://www.northshorechamber.org/secure/new_register_breakfast.html. 978-774-8565.

Business After Hours, 5:30 to 7:30 p.m., Peabody Institute Library, 82 Main St., Peabody. The Peabody Rotary Club and the Peabody Institute Library will host. Meet with other business professionals and learn how getting involved can be good for business. Free/Peabody Area Chamber of Commerce members, $10/nonmembers. Register at www.peabodychamber.com.

Thursday, Feb. 7

“How to find and capture your target demographic,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Interactive workshop where attendees will learn how to find their best customers, optimize traditional marketing and get to the next level of social media outreach without buzzwords. Johnny Monsarrat, the founder of Turbine, the company that made Lord of the Rings Online, will share the unwritten secrets and tricks of the trade. Free. Co-sponsored by the Massachusetts Small Business Development Center. Register at http://enterprisectr.org.

Friday, Feb. 8

North Shore Business Forum: Social Networking Marketing, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Charlene St. Jean of Beverly’s Purple Diamond will speak. $11 admission includes continental breakfast. www.nsbforum.org.

North Shore Business Leads Group, 8 to 9:30 a.m., North Shore Chamber of Commerce Boardroom, 5 Cherry Hill Drive, Suite 100, Danvers. Gives attendees an opportunity to market their firms, give a two-minute commercial, hand out cards and promotional material, do business face-to-face, build network of leads and referrals, and do firm branding. Space limited to first 40 attendees. $25/ticket. 978-774-8565.

Tuesday, Feb. 12

Transitioning from Startup to Ongoing Business, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Richard A. Langevin, principal at Langevin Management Advisors, will share the issues that need to be considered, the systems that need to be in place or need to change, and how quickly a business can grow while still staying on top of things. Free. Register at http://enterprisectr.org.

Wednesday, Feb. 13

Networking Before Nine Leads Referral Group, 7:30 to 9 a.m., Burtons Grill, Northshore Mall, 210 Andover St., Peabody. Peabody Area Chamber of Commerce staff will facilitate attendees’ introduction, and a one-on-one meeting with another attendee will be arranged. Bring two business cards. Members will receive a copy of the participant list to help follow-up with contacts. Registration and breakfast, 7:30 a.m.; formal networking and presentation, 8 a.m. Free/PACC members, $10/nonmembers. pcc@peabodychamber.com.

NSTC Networking Event, 5:30 to 8 p.m., Hawthorne Hotel, 18 Washington St. West, Salem. North Shore Technology Council will host for executives, business professionals, business owners and business development people interested in expanding their networks and making new business connections. Free/NSTC members, $25/nonmembers. Light fare and cash bar available. Register at www.nstc.org.

Friday, Feb. 15

128 Venture North Breakfast: In search of the perfect investor pitch, 7:30 to 10 a.m., Enterprise Center, Salem State University, 121 Loring Ave. From structure to content to effective delivery, there are many pieces to a successful pitch. Phil Holberton, winner of the 2008 North of Boston Business Plan Competition and pitch coach for the MassChallenge finalists, will share the five key attributes of a great investor pitch with the right mix of logic, passion and values. During the hands-on workshop, attendees will construct the outline and sketch out their pitch for business plan contests or raising capital. 128 Venture North Breakfasts presented in partnership with the 128 Innovation Capital Group; sponsored by the North Shore Technology Council. Admission fee range $25 to $35. Registration, breakfast buffet and informal networking, 7:30 to 8 a.m.; introduction by attendees, 8 to 9 a.m.; presentation, 9 to 9:45 a.m.; question-and-answer session and informal networking, 9:45 to 10 a.m. Printed roster of meeting’s attendees will be available at the end of the meeting. Register at http://enterprisectr.org.

Wednesday, Feb. 20

Pizza and Internet Advice, noon to 2 p.m., Marblehead Chamber of Commerce, 62 Pleasant St., Marblehead. With Leighton O’Connor of blueSWIRLS.com. Free. Attendees are welcome to ask anything about search engine optimization, social media techniques, Google Adword campaigns, YouTube marketing, website development, mobile websites. Reserve a spot at 781-631-2868 or info@marbleheadchamber.org.

Tuesday, Feb. 26

Lead, Communicate and Motivate Your Team, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn how the “communication ecosystem” — social media, printed marketing and interpersonal communication — works and how to align it with a business’ mission and objectives. Also, learn how to bring employees on board so that everyone is speaking the same language both internally and externally. Co-sponsored by the Massachusetts Small Business Development Center. Speaker: Ezra Holland, founder of The Holland Group. Free. Register at http://enterprisectr.org.

Thursday, Feb. 28

Focus on Nonprofits: Customer Service for Government Agencies and Nonprofits, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave.. Excellence in customer service is as critical in the nonprofit and public sectors as it is in the for-profit world. Treating various audiences (donors, supporters, service recipients) well means actively listening to them, going out of the way to help them, delivering a quality product or service, encouraging complaints and handling them. Salem State University’s police chief, Gene LaBonte, will talk about customer service excellence and share his experiences from the public sector perspective. LaBonte will also share strategies and tips to help one’s organization achieve customer service excellence. Free. Register at http://enterprisectr.org.