SalemNews.com, Salem, MA

February 6, 2013

Business calendar


The Salem News

---- — Wednesday, Feb. 6

North Shore Chamber of Commerce Executive Breakfast Forum, 7:15 a.m., DoubleTree by Hilton Boston North Shore Hotel, 50 Ferncroft Road, Danvers. Features a talk by Footprint Power CEO Peter Furniss, titled “Update on the new Gas Fired Power Plant at Salem Harbor Station.” Register at https://www.northshorechamber.org/secure/new_register_breakfast.html. 978-774-8565.

Beverly Chamber’s After Hours event, 4:30 to 6 p.m., 100 Cummings Center, Suite 104M, Beverly. Join the Beverly Chamber of Commerce and The Center for Exceptional Dentistry and Dental Sleep Medicine for networking, food, drinks, and a chance to win a door prize. www.exceptionaldentistry.com.

Business After Hours, 5:30 to 7:30 p.m., Peabody Institute Library, 82 Main St., Peabody. The Peabody Rotary Club and the Peabody Institute Library will host. Meet with other business professionals and learn how getting involved can be good for business. Free/Peabody Area Chamber of Commerce members, $10/nonmembers. Register at www.peabodychamber.com.

Thursday, Feb. 7

“How to find and capture your target demographic,” 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Interactive workshop where attendees will learn how to find their best customers, optimize traditional marketing and get to the next level of social media outreach without buzzwords. Johnny Monsarrat, the founder of Turbine, the company that made Lord of the Rings Online, will share the unwritten secrets and tricks of the trade. Free. Co-sponsored by the Massachusetts Small Business Development Center. Register at http://enterprisectr.org.

Your Business Plan: Soup to Nuts, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.

Government Affairs Committee Meeting, 4 to 5 p.m., Peabody Area Chamber of Commerce, 24 Main St., Peabody. The Government Affairs and Economic Development Committee will meet with Peabody Fire Department fire inspectors Chris Dowling and Joe DeFranco. Meeting open to Peabody chamber members. Register at https://secure2.chambermaster.com/directory/jsp/events/dlg/Public_AddReg.jsp?ccid=340&eventid=1558.

Friday, Feb. 8

North Shore Business Forum: Social Networking Marketing, 7:30 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. Charlene St. Jean of Beverly’s Purple Diamond will speak. $11 admission includes continental breakfast. www.nsbforum.org.

North Shore Business Leads Group, 8 to 9:30 a.m., North Shore Chamber of Commerce Boardroom, 5 Cherry Hill Drive, Suite 100, Danvers. Gives attendees an opportunity to market their firms, give a two-minute commercial, hand out cards and promotional material, do business face-to-face, build network of leads and referrals, and do firm branding. Space limited to first 40 attendees. $25/ticket. 978-774-8565.

Saturday, Feb. 9

“Fact or Fiction: Estate Planning Demystified,” 10 a.m. to noon, Beverly Chamber of Commerce, 100 Cummings Center, Suite 107K, Beverly. Learn how advance planning can help protect assets for the future. Attorney Julie Low will explain estate-planning documents, including wills, revocable and irrevocable trusts, living trusts, health care proxies, and durable power of attorney. Space is limited; registration required at www.lawofficeofjulielow.com or 978-922-8800.

Monday, Feb. 11

“Banking on Beverly” Loans Information Sessions, 9 a.m., noon, and 6 p.m., Beverly Main Streets office, 248 Cabot St., Beverly. Learn more about “Banking on Beverly” and how to apply for the low-interest loan. Loans are available on a first-come, first-serve basis. Applications and details available at http://www.beverlymainstreets.org/banking-on-beverly-145.html.

Tuesday, Feb. 12

Transitioning from Startup to Ongoing Business, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Richard A. Langevin, principal at Langevin Management Advisors, will share the issues that need to be considered, the systems that need to be in place or need to change, and how quickly a business can grow while still staying on top of things. Free. Register at http://enterprisectr.org.

Ribbon Cutting Ceremony, noon, Jay Square, first floor, 500 Cummings Center, Beverly. Join Mayor Bill Scanlon and the Beverly Chamber of Commerce for a ribbon cutting ceremony to welcome Jay Square. Event includes food, drinks and a chance to win a door prize. www.beverlychamber.com.

Wednesday, Feb. 13

Networking Before Nine Leads Referral Group, 7:30 to 9 a.m., Burtons Grill, Northshore Mall, 210 Andover St., Peabody. Peabody Area Chamber of Commerce staff will facilitate attendees’ introduction, and a one-on-one meeting with another attendee will be arranged. Bring two business cards. Members will receive a copy of the participant list to help follow-up with contacts. Registration and breakfast, 7:30 a.m.; formal networking and presentation, 8 a.m. Free/PACC members, $10/nonmembers. pcc@peabodychamber.com.

NSTC Networking Event, 5:30 to 8 p.m., Hawthorne Hotel, 18 Washington St. West, Salem. North Shore Technology Council will host for executives, business professionals, business owners and business development people interested in expanding their networks and making new business connections. Free/NSTC members, $25/nonmembers. Light fare and cash bar available. Register at www.nstc.org.

Thursday, Feb. 14

Workforce Training Fund Info Session, 8 to 10 a.m., North Shore Community College, Institute for Corporate Training and Technology, 100 Cummings Center, Suite 121E, Beverly. Informational training seminar on the Massachusetts Workforce Training Fund. Speaker: Michael Corcoran, operations supervisor for the Massachusetts Workforce Training Fund Program. Free, continental breakfast provided. 978-236-1242, or contact Dawn DeRoche at daderoch@northshore.edu.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. For details, call 978-587-3874, or email karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Friday, Feb. 15

128 Venture North Breakfast: In search of the perfect investor pitch, 7:30 to 10 a.m., Enterprise Center, Salem State University, 121 Loring Ave. From structure to content to effective delivery, there are many pieces to a successful pitch. Phil Holberton, winner of the 2008 North of Boston Business Plan Competition and pitch coach for the MassChallenge finalists, will share the five key attributes of a great investor pitch with the right mix of logic, passion and values. During the hands-on workshop, attendees will construct the outline and sketch out their pitch for business plan contests or raising capital. 128 Venture North Breakfasts presented in partnership with the 128 Innovation Capital Group; sponsored by the North Shore Technology Council. Admission fee range $25 to $35. Registration, breakfast buffet and informal networking, 7:30 to 8 a.m.; introduction by attendees, 8 to 9 a.m.; presentation, 9 to 9:45 a.m.; question-and-answer session and informal networking, 9:45 to 10 a.m. Printed roster of meeting’s attendees will be available at the end of the meeting. Register at http://enterprisectr.org.

Wednesday, Feb. 20

Pizza and Internet Advice, noon to 2 p.m., Marblehead Chamber of Commerce, 62 Pleasant St., Marblehead. With Leighton O’Connor of blueSWIRLS.com. Free. Attendees are welcome to ask anything about search engine optimization, social media techniques, Google Adword campaigns, YouTube marketing, website development, mobile websites. Reserve a spot at 781-631-2868 or info@marbleheadchamber.org.

Tuesday, Feb. 26

Lead, Communicate and Motivate Your Team, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn how the “communication ecosystem” — social media, printed marketing and interpersonal communication — works and how to align it with a business’ mission and objectives. Also, learn how to bring employees on board so that everyone is speaking the same language both internally and externally. Co-sponsored by the Massachusetts Small Business Development Center. Speaker: Ezra Holland, founder of The Holland Group. Free. Register at http://enterprisectr.org.

Wednesday, Feb. 27

North Shore Technology Council Breakfast, 7 to 9 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. A panel, moderated by Frederic Morris, partner and founder of Brook Venture Partners, will unravel the mystery of how successful venture or angel funding is accomplished. Speakers: Caleb Winder, director of Excel Medical Ventures; Eric Gordon, chief executive officer of Atentiv; and Chris Stepanian, chief executive officer of WindGap Medical. 7 a.m., networking and continental breakfast; 7:45 a.m., program begins. $25/NSTC members, $50/nonmembers. Register at www.nstc.org.

NSCC’s Supervisors’ Connection, 8 to 10 a.m., North Shore Community College, Institute for Corporate Training and Technology, 100 Cummings Center, Suite 121E, Beverly. NSCC’s Institute for Corporate Training and Technology will hold its February Supervisors’ Connection, titled “What Does Employee Engagement Really Mean,” facilitated by Hinda Sterling. Program will introduce attendees to techniques that will help achieve meaningful engagement from employees. $39/person, includes continental breakfast. Registration and details at 978-236-1242 or daderoch@northshore.edu.

Thursday, Feb. 28

Focus on Nonprofits: Customer Service for Government Agencies and Nonprofits, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave.. Excellence in customer service is as critical in the nonprofit and public sectors as it is in the for-profit world. Treating various audiences (donors, supporters, service recipients) well means actively listening to them, going out of the way to help them, delivering a quality product or service, encouraging complaints and handling them. Salem State University’s police chief, Gene LaBonte, will talk about customer service excellence and share his experiences from the public sector perspective. LaBonte will also share strategies and tips to help one’s organization achieve customer service excellence. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. For details, call 978-587-3874, or email karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Saturday, March 2

Ninth Annual Health and Wellness Expo, 10 a.m. to 4 p.m., Northshore Mall, 210 Andover St., Peabody. Beverly, Salem and Peabody Chamber of Commerce’s health and wellness members will showcase their products and services. Free/chamber members, $20/nonmembers. Reserve a spot at info@beverlychamber.com. www.beverlychamber.com.

Tuesday, March 5

North Shore Business Expo, 8 a.m. to 4 p.m., DoubleTree Boston North Shore Hotel, Grand Ballroom, 50 Ferncroft Road, Danvers. North Shore Chamber of Commerce’s North Shore Business Expo features more than 100 exhibiting companies and 2,500 business executives in attendance. Tickets, sponsorship opportunities and details available at www.northshorechamber.org/2013expo or 978-774-8565.

Thursday, March 7

Your Website: Is It Up To Speed?, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. It’s critical to make sure a business’ website is completely ready before advertising and business cards are handed out. Think about how the site’s content is organized, how it supports the business’ brand image, and whether it works with other digital assets, like email and social media, to engage the audience. Speaker: Mike Flint, owner and principal of Metropolis Creative. Co-Sponsored by the MA Small Business Development Center. Free. Register at http://enterprisectr.org.

Essex Park Rehabilitation After Hours, 4:30 to 6 p.m., Essex Park, 265 Essex St., Beverly. The Beverly Chamber of Commerce will hold an after hours event at Essex Park. Food, drinks and door prize. www.healthbridgemanagement.com/essex-park.

Tuesday, March 12

Online Advertising: Tools, techniques and tips, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop will discuss the differences between paid and unpaid ads, how to choose the channel that will work for one’s business, and how to coordinate different channels. Speaker: Evan Saunders, co-founder and chief executive officer of Attract China. Co-Sponsored by the MA Small Business Development Center. Free. Register at http://enterprisectr.org.

Ribbon Cutting Ceremony, noon, Beverly Chamber of Commerce, 100 Cummings Center, Suite 107K, Beverly. Join Mayor Bill Scanlon and the Beverly Chamber of Commerce for a ribbon cutting ceremony to welcome Butterfly Nutrition owner Heather Borghesi. Event includes food, drinks and a door prize. www.beverlychamber.com.

Thursday, March 14

Social Media: What’s Hot and What’s Not, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Workshop will look at some of tricks of the trade when using social media, the pros and cons of these tools, and the tactics necessary to be successful in the social space. Also, workshop will discuss how much time needs to be spent on social media in order to get results. Speaker: Julia Campbell, principal of J Campbell Social Marketing. Co-Sponsored by the MA Small Business Development Center. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. For details, call 978-587-3874, or email karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Thursday, March 21

Internet Marketing, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Proven online strategies can help launch a company’s Web presence, email newsletters or blog, and help sell goods and services online. Learn how to track marketing and sales progress through Web analytics. Workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, Web graphics and building an email list to reach the target market. Speaker: Carol Sanger, The Web Division. Sponsored by the MA Small Business Development Center. Free. Register at http://enterprisectr.org.

Friday, March 22

128 Venture North Breakfast: Piranha Pond, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Entrepreneurs seeking funding have a five-minute opportunity to persuade a panel of investors to invest in their company. Investors ask questions and provide feedback to presenters. $50 application fee to present; $25 for entrepreneurs and management candidates; $35 for investors and service providers. Open to the public. For an application form and entrepreneur guidelines, visit www.piranhapond.com. Panelists will also be posted on the site.

Saturday, March 23

Institute for Trustees Conference, 8 a.m. to 5 p.m., Pingree School, 537 Highland St. The Institute for Trustees is an all-day conference for board members and executive directors of nonprofit organizations. Institute features 21 workshop sessions in three breakout periods; 101, 201 and master level tracks; keynote presentation by Bill Cummings, president of the Cummings Foundation; networking lunch; presentation by Tom Sanders, executive director of The Saguaro Seminar: Civic Engagement in America, Harvard University; one-on-one sessions with senior consultants; and post institute reception. For details or to register, visit http://www.eccf.org/ift2013.

Tuesday, march 26

How to create multimedia that sells, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Engage clients, fans and followers with great photos and videos. Learn the do’s and don’ts of using multimedia and how to develop a visual message and mission. Workshop will also discuss the types of camera gear needed and what is available in the way of free and easy-to-use software programs. Speaker: Julio Chuy, multimedia storyteller. Co-sponsored by MA Small Business Development Center. Free. Register at http://enterprisectr.org.

Thursday, March 28

#Hashtags Are Not Just For Twitter: How To Make Your Multimedia Searchable, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Learn how to make multimedia visual content easily searchable. #Hashtags — prefacing a word with a # makes it a clickable link and a keyword that search engines can find — aren’t just for Twitter. Use them with photos and videos on Pinterest, Foursquare, Tumblr and Instagram, too. Attendees can learn how to use the newest social media approaches to grow sales and increase visibility. Speaker: Susan Zimmerman, founder of SueB.do and Computer Companion. Co-Sponsored by MA Small Business Development Center. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. For details, call 978-587-3874, or email karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

Thursday, April 11

Financing Your Business: Do you qualify?, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.

Thursday, May 9

Internet Marketing, 8:30 to 10:30 a.m., North Shore Community College, 100 Cummings Center, Beverly. Beverly Chamber of Commerce will sponsor the seminar with the Massachusetts Small Development Center at North Shore Community College. Free admission to chamber members. Register at www.salemstate.edu/sbdc.