SalemNews.com, Salem, MA

Business

February 18, 2013

Business calendar

(Continued)

Saturday, March 23

Institute for Trustees Conference, 8 a.m. to 5 p.m., Pingree School, 537 Highland St., Hamilton. All-day conference for board members and executive directors of nonprofit organizations. Institute features 21 workshop sessions; keynote presentation by Bill Cummings, president of the Cummings Foundation; networking lunch; one-on-one sessions with senior consultants; and more. $100 per person for registrations before March 8, $110 per person after that. Scholarships available. www.eccf.org/ift2013.

Tuesday, march 26

How to create multimedia that sells, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Engage clients, fans and followers with great photos and videos. Learn the do’s and don’ts of using multimedia and how to develop a visual message and mission. Workshop will also discuss the types of camera gear needed and what is available in the way of free and easy-to-use software programs. Speaker: Julio Chuy, multimedia storyteller. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

Thursday, March 28

#Hashtags are not Just for Twitter: How to Make Your Multimedia Searchable, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave. Learn how to make multimedia visual content easily searchable. Hashtags — prefacing a word with a # makes it a clickable link and a keyword that search engines can find — aren’t just for Twitter. Use them with photos and videos on Pinterest, Foursquare, Tumblr and Instagram, too. Attendees can learn how to use the newest social media approaches to grow sales and increase visibility. Speaker: Susan Zimmerman, founder of SueB.do and Computer Companion. Co-sponsored by Massachusetts Small Business Development Center. Free. Register at http://enterprisectr.org.

BackTalk Toastmasters Club meeting, 7 to 9 p.m., Brooksby Village, MacIntosh Building, 100 Brooksby Village Drive, Peabody. Learn how to speak and communicate with confidence by practicing in a supportive environment. 978-587-3874 or karenfmenor@gmail.com. Group meets on the second and fourth Thursday of every month.

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