Annual Octoberfest, 7 p.m., Corinthian Yacht Club, 1 Nahant St., Marblehead. Sponsored by the Marblehead Chamber of Commerce. Featuring food and spirits from local establishments, silent auction, raffles, door prizes, and entertainment. All are welcome. $30 in advance, $35 at the door. Details and tickets at 781-631-2868 or marbleheadchamber.org/octoberfest.
Tuesday, Oct. 22
Social Media Update — What’s Hot and What’s Not, 8:30 to 10:30 a.m., Enterprise Center, Salem State University, 121 Loring Ave., Salem. Social media changes frequently and it is hard to know the difference between what is trendy and what is useful. Discuss the pros and cons of the newest tools, examine which ones are most effective for business owners, and learn how much time is needed to spend on social media for one’s business. Speaker: Julia Campbell, president/chief executive officer, J Campbell Social Marketing. Free. Details and registration at http://enterprisectr.org/workshops/social-media-update-whats-hot-and-whats-not/.
Wednesday, Oct. 23
Leadership Insights Series: “Transforming from ‘Techie’ to Chairman of the Board,” 7 to 9 a.m., Danversport Yacht Club, 161 Elliott St., Danvers. At its next monthly breakfast program, North Shore Technology Council’s Leadership Insight Series features a presentation by Daniel Serfaty, an engineering and mathematics graduate and now chairman and chief executive officer of Aptima Inc. Networking and continental breakfast, 7 a.m.; program, 8:15 a.m. $25 NSTC members, $50 nonmembers. Register at www.nstc.org.
North Shore Alliance for Economic Development Leadership Summit, 8 to 11 a.m., Hawthorne Hotel, 18 Washington Square W., Salem. Join leaders of North Shore’s business community, educators, local and state officials, economic development professionals, workforce development experts, representatives of business associations and other strategic partners and interested parties. Speakers: Secretary Gregory Bialecki of the Executive Office of Housing & Economic Development for the commonwealth of Massachusetts presents “Choosing to Compete in the 21st Century: The Commonwealth’s Economic Development Strategy and Investment framework;” and Lorri Krebs, executive director of Salem State University’s Center for Economic Development & Sustainability, presents an update of the North Shore Business Cluster Study. Attendees can also participate in a facilitated discussion on the opportunities to brand the North Shore. Seating is limited. Free. Registration and details at https://www.eventbrite.com/event/8576583793.