Chris Tsakalakis, president of StubHub, dismissed Ticketmaster’s new system, noting that Ticketmaster has been selling resale tickets since 2002, most recently with its subsidiary TicketsNow.
“StubHub, with superior customer service and more than triple Ticketmaster’s secondary ticket sales, remains the market leader, and we intend to keep it that way,” he said.
In 2008, Ticketmaster got into trouble with New Jersey regulators for directing people to TicketsNow to buy marked-up resale tickets for a Bruce Springsteen concert when cheaper original tickets were still available. By showing original and resale tickets side by side, the new system addresses that concern.
Ticket brokers say they are closely watching how the new system evolves through the test phase.
Harris Rosner, owner of VIP Tickets, a ticket reseller that has an office near Los Angeles’ Staples Center, said competition between the two largest resale marketplaces could help fans and brokers if they ultimately reduce fees on transactions to maintain or grow market share.
“I look forward very much to seeing how it works out and embracing it,” Rosner said. “Competition is always good for the consumer, right?”