SalemNews.com, Salem, MA

Lifestyle

September 25, 2009

Using social media to promote green causes

"Let your hook be always cast. In the pool where you least expect it, will be fish."

— Chinese fortune cookie

In the last couple of years, an explosion of social media has expanded business and globalization. Anyone, any business and any organization can create a page or a profile and unleash themselves into the masses. Some organizations have done very well.

Ashton Kutcher is at the top of Twitterholic.com's top 100 with 3.2 million followers, while Samantha Ronson makes the list with more than 1 million. People apparently want to know if Lindsay Lohan drunk dials.

Also making the top 100, the Green Team's Al Gore and Whole Foods Market have millions of Twitter followers. On their pages, you can find out what Gore is working on and communicate questions about Whole Foods offerings.

But in addition to blowing up a brand, capturing professional connections and publishing work, greenies can also leverage funding for environmental progress through social networking Web sites.

One Green Quick Fixes reader recently contacted me about how these tools helped her promote her cause. Carmenza Montague, originally of Colombia, nominated Marion Institute's Heart of the World project to a competition through her Facebook profile and promoted voting for the organization by reaching out to her more than 1,100 friends and all of her company's Café Yuluka organic, fair trade, shade-grown coffee contacts on Twitter.

Carmenza donates 10 percent of sales from her Fair Share, LLC-imported Café Yuluka, harvested by the indigenous communities of the Sierra Nevada de Santa Marta, for preservation of the biological and cultural resources of her native South American land.

Heart of the World, a nongovernmental organization (NGO), recovers ancestral lands, including those in the Sierra Nevada de Santa Marta, which have been occupied and deforested.

3rdWhaleMobile, which is donating 25 cents for each of its iPhone applications purchased to five environmental NGOs, pre-selected two and opened up nominations for 10 other organizations that would compete for the remaining three slots. The battle for votes was played out through Facebook and chatted up in other social media channels. Voters were not required to buy the application, just simply go to the applicable contest page on Facebook and type in their votes.

Text Only | Photo Reprints
Lifestyle
  • Jenson1 Salsa spirit Dance party will benefit Jazz & Soul Festival Salsa spirit

    April 24, 2014 1 Photo

  • rhinaespaillat Survival through art Rhina Espaillat met many survivors of the Holocaust when she was growing up in New York and was often impressed by their strength of mind. "I was always surprised to meet people who came through the Holocaust not only physically whole, but mentally w

    April 24, 2014 1 Photo

  • 140422_SN_HAND_READERSEYE The reader's eye Name: Sarah Rydgren Hometown: Salem Description: Taken during a ride through the Kancamagus Highway in New Hampshire last week. I love the mountains, and this stretch of highway is one of my favorite roads to travel. I am a self-taught photographer a

    April 24, 2014 1 Photo

  • shellfish North Shore Entertainment Calendar

    Good causes LIBRARY FUNDRAISER AND STORY PROGRAM. Thursday, April 24, 1 to 4 p.m., Swizzles Frozen Yogurt, 421 Paradise Road, Vinnin Square, Swampscott. Swampscott Public Library fundraiser features a free story and music program for children of all

    April 24, 2014 4 Photos

  • benefitrace Good cause Racing for a reason On Sunday, Salem State University hosts its 18th annual North Shore Fitness 5K Road Race and Fun Walk, starting at 9 a.m. at the O'Keefe Sports Complex, 225 Canal St., Salem. Advance registration is $18 for Gassett Fitness members

    April 24, 2014 1 Photo

  • Dear Abby: Parents appalled by man’s indifference to son Dear Abby: My 23-year-old son, "Wayne," who is single, has a 3-year-old son. We didn't learn about the child until he was more than a year old, when Wayne was asked to take a paternity test. Luckily, we have been able to form a good relationship wit

    April 24, 2014

  • Thursday's Best Bets Best Bets for Thursday, April 24

    Looking for something to do today? Here are The Salem News' Best Bets:

    April 24, 2014 1 Photo

  • Dear Abby: Married couple’s sex life is all about the numbers Dear Abby: I have been married to a wonderful man for 30 years. Our marriage may not be perfect, but it's quite good. My dilemma is this: My husband keeps track of every time we have sex and has a personal goal of 100 times a year. In 2013, he infor

    April 23, 2014

  • Wednesday's Best Bets Best Bets for Wednesday, April 23

    Looking for something to do today? Here are The Salem News' Best Bets:

    April 23, 2014 1 Photo

  • Dear Abby: Don't meddle in office affair unless it interferes with work

    Dear Abby: I manage a group of 15 employees. A few months ago, I hired the wife of an old friend. Until now she has been a great employee, but recently, she and a male co-worker have been taking lunches and breaks together in a way that leads me to b

    April 22, 2014

NDN Video
Comments Tracker