Woodbury said that one of his favorite shops is called Ollivanders: Makers of Fine Wands since 382 BC, where visitors can watch a wand choosing a wizard — then the visitor can buy the wand.
“The attention to detail and authenticity was really important to the Harry Potter fans but also a marvel to the novice fan,” said Woodbury. “They both really are captivated by the level of immersions and storytelling.”
In addition to a previously announced eatery called the Leaky Cauldron, Diagon Alley will include Florean Fortescue’s Ice-Cream Parlour, where fans can nosh on Harry Potter’s favorite ice cream.
Among other new shops in Diagon Alley:
Borgin and Burke’s, a shop devoted to “Dark Arts” that sells masks, skulls and other “sinister items.”
Madam Malkin’s Robes for All Occasions, where park visitors can buy Hogwarts school uniform ties, scarves and jumpers, to authentic wizard’s robes and character costumes.
Wiseacre’s Wizarding Equipment, where folks can buy telescopes, binoculars, armillary spheres, compasses, magnifying glasses and hourglasses.
Quality Quidditch Supplies, for Quidditch sweaters, brooms, Golden Snitches, Bludgers, Bludger bats and Quaffles — all items used to play the game featured in the book and movie.
Scribbulus, which will sell feather quills, ink and inkwells, bookmarks, journals, parchment paper, seals, stationery sets and postcards.
Diagon Alley will double the size of park space at Universal Orlando devoted to Harry Potter.
Universal has announced many changes to the Orlando parks in recent months, including an 1,800-room hotel called the Cabana Bay Beach Resort, which is based on a 1950s theme, and eight new restaurants in the CityWalk dining and entertainment area. In June 2013, the company also opened a 3-D thrill ride at Universal Studios based on the Transformers film and cartoon franchise.