SalemNews.com, Salem, MA

Local News

April 26, 2013

Peabody company's shirts benefit One Fund

(Continued)

“You have a small child. You want to bring her to an event like that. My understanding is that the young boy from Dorchester, he was very excited to go.” He pauses. “It makes me sick.”

Wrenn started making Boston-themed T-shirts (made in Peabody) some years ago.

“In 2007, I put out a shirt, ‘Believe in Boston.’” He even copyrighted the phrase. “I wanted to pay tribute to Boston’s character.”

A lot of his shirts are designed to tweak traditional rivals, the New York Yankees, Montreal Canadiens, Los Angeles Lakers, and individuals like Peyton and Eli Manning. “Believe in Boston” was a deliberate change of pace, however, entirely positive, celebrating what people love about the city.

Wrenn’s flags and bracelets carry similar themes. He notes with pride seeing in the aftermath of the bombing one of his “Believe in Boston” flags on the front page of the Hartford Courant.

After the bombings, that phrase seemed particularly appropriate as the city recovered, and he decided to create a special-edition T-shirt in marathon colors and donate the proceeds.

Wrenn, who grew up in the Hartford area, has lived in Salem for a decade. Married, he has a daughter.

He began his business in 1999. During the Christmas season, he operates a shop at the Northshore Mall. “But for the rest of the year, we just focus on our website.”

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