, Salem, MA

Local News

December 30, 2013

Tarr Senate bill targets seafood marketing


Increasing the public’s knowledge about the health benefits of eating seafood and the economic importance of the commonwealth’s fishing industry;

Educating the public on fisheries resources, management and commercial fishing to build consumer confidence;

Creating name recognition and increasing consumer demand and preference for Massachusetts-based seafood products;

Stabilizing market prices through the promotion of the commonwealth seafood products in low consumer demand or when the supply of said products is high;

Developing a variety of promotional and educational tools and strategies to achieve the program’s purpose and objectives; and

Identifying a range of sources and mechanisms to fund program activities and to increase the scope of program outreach to the public and other stakeholders.

The legislation would also create a permanent steering committee to assist DMF in administering the seafood marketing program. This committee will include representatives of wholesale seafood dealers, seafood retail businesses, seafood restaurant businesses, fishing industry advocacy organizations, and the commercial fishing/harvesting industry, including representatives of the lobster, scallop and wild caught shellfish industries.

In addition, the bill establishes a Massachusetts Seafood Marketing Program Fund, also to be administered by the DMF.

This fund will be used to help provide ongoing financial support for the administration of the marketing program.

Text Only | Photo Reprints
Local News

AP Video
Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kerry: No Deal Yet on 7-Day Gaza Truce Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Gaza Residents Mourn Dead Amid Airstrikes Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe Raw: Big Rig Stuck in Illinois Swamp Cumberbatch Brings 'Penguins' to Comic-Con Raw: Air Algerie Crash Site in Mali Power to Be Restored After Wash. Wildfire Crashed Air Algerie Plane Found in Mali Israel Mulls Ceasefire Amid Gaza Offensive In Case of Fire, Oxygen Masks for Pets Mobile App Gives Tour of Battle of Atlanta Sites
Comments Tracker