Increasing the public’s knowledge about the health benefits of eating seafood and the economic importance of the commonwealth’s fishing industry;
Educating the public on fisheries resources, management and commercial fishing to build consumer confidence;
Creating name recognition and increasing consumer demand and preference for Massachusetts-based seafood products;
Stabilizing market prices through the promotion of the commonwealth seafood products in low consumer demand or when the supply of said products is high;
Developing a variety of promotional and educational tools and strategies to achieve the program’s purpose and objectives; and
Identifying a range of sources and mechanisms to fund program activities and to increase the scope of program outreach to the public and other stakeholders.
The legislation would also create a permanent steering committee to assist DMF in administering the seafood marketing program. This committee will include representatives of wholesale seafood dealers, seafood retail businesses, seafood restaurant businesses, fishing industry advocacy organizations, and the commercial fishing/harvesting industry, including representatives of the lobster, scallop and wild caught shellfish industries.
In addition, the bill establishes a Massachusetts Seafood Marketing Program Fund, also to be administered by the DMF.
This fund will be used to help provide ongoing financial support for the administration of the marketing program.