Festivals also have taken off. The Destination Salem office released a list of 2014 festivals and events recently that is staggering in scope: Salem Film Fest, Massachusetts Poetry Festival, Salem Arts Festival, Great Salem Fire Centennial, North Shore Pride Parade, Fourth of July celebration, Salem Jazz & Soul Festival, and on and on.
Destination Salem made a big advertising push last year that produced big numbers. Its website, another good barometer of tourism in Salem, went from 376,000 visitors in 2012 to 525,000 last year.
So does anybody know, with all these attractions and competing statistics, how many people visit Salem in a year?
“I still use the estimate of a million visitors a year,” said Fox.
Tom Dalton can be reached at firstname.lastname@example.org.