, Salem, MA

Local News

April 16, 2014

Beverly's Casa de Moda to close

Store has been a fixture in downtown since 1969


“There are a lot of moving parts downtown right now,” Wallace said. “So, in a way, it’s a little scary, but we’re choosing to look at it as an opportunity.”

Main Streets recently launched a campaign to attract specialty retailers to Cabot and Rantoul streets by offering more than $10,000 in rent assistance. Wallace said they are looking to attract businesses such as specialty foods, home furnishings, clothing, music, art supplies, bookstores or artist cooperatives.

Wallace said those kinds of stores are more likely to bring foot traffic to the downtown, as opposed to “appointment” businesses such as hairdressers and dentists.

Casa de Moda has been a fixture in the downtown since the Prestons opened the store when they were in their early 20s. It sells an eclectic mix of jewelry, accessories, toys and games, home decor items, gifts, cards and stationery.

The Prestons are also active in many causes and nonprofits. Don Preston is president of Habitat for Humanity of the North Shore, and Janice Preston organizes trips to France for Beverly High School French class students.

Janice Preston said Casa de Moda has begun a closing sale. She said customers should use any gift certificates as soon as possible.

It will be difficult to tell customers about the closing, she said. But it will also open up opportunities for new businesses to come to downtown Beverly.

“It’s been a nice ride,” she said.

Staff writer Paul Leighton can be reached at 978-338-2675 or

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