SalemNews.com, Salem, MA

Local News

October 5, 2013

Salem State embraces social media

Twitter, Facebook kept university in touch during stabbing, lockdown

(Continued)

“(In past years), if students were unhappy about something, via Twitter and Facebook, they weren’t addressed. It was just ignored,” she said. “The back-and-forth engagement has really made a difference.”

Ouellette, who went back to college in her 30s, says social media is the “primary way to communicate” for many of her 18- to 22-year-old classmates — much more so than email or talking on the phone.

“It’s an effective tool that students are going to respond to,” said Ouellette. “... I use it as much to communicate with people I don’t know (as) people who I do know. It’s so instantaneous.”

Bethany Bray can be reached at bbray@salemnews.com and on Twitter @SalemNewsBB.

 

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