“(In past years), if students were unhappy about something, via Twitter and Facebook, they weren’t addressed. It was just ignored,” she said. “The back-and-forth engagement has really made a difference.”
Ouellette, who went back to college in her 30s, says social media is the “primary way to communicate” for many of her 18- to 22-year-old classmates — much more so than email or talking on the phone.
“It’s an effective tool that students are going to respond to,” said Ouellette. “... I use it as much to communicate with people I don’t know (as) people who I do know. It’s so instantaneous.”
SSU social media