Jean Burke of Peabody was in line at the big box toy store at 6:30 p.m. and wound up eighth in line. She, too, was surprised there were not more people waiting outside.
“Worth it,” said Burke, who planned her Black Friday shopping in advance. “I go through the circulars, pre-route the stores a few days before, yes.” She said you don’t save money if you don’t do your research, but she also liked the “nostalgia” of going shopping for door buster bargains, meeting up with friends and losing sleep.
“I am going to open up the YMCA in Peabody at 4:30 in the morning, so I’m going from here to there,” Burke said. “It’s all worth it.”
Toward the back of the Toys “R” Us line, Christine Mezza of Beverly stood in line with her mother-in-law, Silvana.
“This is the first time I’ve done this,” Christine said.
“I think she should have this experience,” said Silvana, who researched her purchases ahead of time. “Especially the big items, it’s worth it.” Silvana said she expected to save $100 on a big-ticket electronic item she had her eye on as a gift.
Both felt the stores should honor the Thanksgiving holiday and keep the Black Friday openings around midnight, however.
“I just drove to the Liberty Tree Mall to see how long the lines were,” said Christine, who saw lines at big box retailers snaking across the mall’s expansive parking lot. “Oh my gosh,” she added, “Best Buy, it was way down to Panera. From Best Buy to Panera, it was crazy. And Target was wrapped around the front entrance all the way down to the Staples entrance.”
While the lines may have built later in the day, the Northshore Mall had plenty of them. A long line formed outside of Sears before it opened its doors at 12:30 a.m. The mall also opened at 12:30, though shoppers were let in a few minutes before stores opened. Deep lines formed outside of clothing stores Pink and Tilly’s, with many of the shoppers appearing to be high-school or college age.